Penta Esports named Anand Rajwanshi as Chief Creative Officer
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Penta Esports named Anand Rajwanshi as Chief Creative Officer

Anand Rajwanshi has been named Chief Creative Officer of Penta Esports, the esports brand of Newgen Gaming, an India-based gaming and esports company. He will be in charge of the company’s creative activities and will be responsible for bringing the brand’s concepts to reality. Anand Rajwanshi was previously the Chief Operating Officer of Azzura International…

Tata Capital unveils integrated marketing campaign for the launch of Flexi Plus Loans
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Tata Capital unveils integrated marketing campaign for the launch of Flexi Plus Loans

Tata Capital, the flagship financial services company of the Tata Group, unveils its integrated marketing campaign ‘India – Apne Mann Ki Karo’ to promote its latest Flexi Plus Loan Offerings. The ‘India – Apne Mann Ki Karo’ campaign highlights the key features of Tata Capital’s latest offering – Flexi Plus Loans. As the name suggests,…

Disha Patani urges consumers #AbNatureKiSuno with WOW Skin Science’s new brand campaign
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Disha Patani urges consumers #AbNatureKiSuno with WOW Skin Science’s new brand campaign

Leading Personal Care Brand WOW Skin Science urges people to make a shift to natural products with their latest campaign featuring Disha Patani –  #AbNatureKiSuno.  It is the brand’s endeavor to educate and get consumers to give up harsh chemical-based products for natural products. With this campaign, WOW Skin Science is reiterating the value of…

FoxyMoron wins the Digital Performance Media Mandate for Schwarzkopf Professional
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FoxyMoron wins the Digital Performance Media Mandate for Schwarzkopf Professional

The full-funnel digital performance media mandate for Schwarzkopf Professional has been awarded to FoxyMoron, a full-service creative and performance agency within the Zoo Media network. The business will be handled by the Mumbai branch of the agency. The brand’s strategic content and design will be handled by FoxyMoron across all social media channels as well…

Cultbike.fit’s ‘Bhaskar Pushkar’ Campaign Gives Audiences a Fresher Fitness Appeal
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Cultbike.fit’s ‘Bhaskar Pushkar’ Campaign Gives Audiences a Fresher Fitness Appeal

Cultbike.fit wants fitness to shed its old clothes and put on a more happening, engaging & young look. The latest ‘Bhaskar Pushkar’ Campaign will reinvent the concept of fitness amongst those between 25-40 age groups. It is all about being a Pushkar or Push Kar for fitness and not being a Bhaskar and saying Bas…

Zupee announces Strategic Partnership with Reliance Jio
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Zupee announces Strategic Partnership with Reliance Jio

Zupee, India’s largest skill-based casual gaming company, has announced a first-of-its-kind strategic partnership with Jio Platforms Limited. This will entail integration of products and strong synergies in user engagement and distribution in a future-ready ecosystem that will benefit over 450 million users. With this new synergy, the aim is to build an ecosystem that will facilitate faster…

Social Live streaming platform Bolo Live raises USD 2.4 million led by Orios Venture Partners
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Social Live streaming platform Bolo Live raises USD 2.4 million led by Orios Venture Partners

On the mission to build the largest social live-streaming platform out of India, Bolo Live today announced that it has raised USD 2.4 million as a precursor to Series A, led by Orios Venture Partners. SOSV, Tremis Capital, LPA Ventures, and other HNIs also participated in its first VC round including existing investors Eagle 10…

Berger Paints partners with Whisper Media for In-Content Advertising across 7 channels
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Berger Paints partners with Whisper Media for In-Content Advertising across 7 channels

Berger Paints India Limited, one of the largest paint companies in India, has partnered with Whisper Media for In-Content Advertising (ICA) for their latest campaign. Whisper Media, the Global Leader in Efficient Content Integration, will digitally embed advertising communication of Berger Paints into popular content of seven channels partners through tech empowered, organic creative solutions….

LML named E-Mobility Expert Partha Choudhary as COO
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LML named E-Mobility Expert Partha Choudhary as COO

LML, making strides in the e-mobility solutions industry globally, today announced the appointment of Mr. Partha Choudhary, a seasoned leader as its Chief Operating Officer (COO). Mr. Choudhary, who holds a track record of driving transformative growth across geographies, joins the league with Dr. Yogesh Bhatia, the CEO & MD, LML, accompanying his strong vision…

Gautam-Saraf-FNP
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Ferns N Petals Named Gautam Saraf as CHRO

Gautam Saraf has been named the new Chief Human Resources Officer at Ferns N Petals, the world’s largest gifting company . He will be directly responsible for managing the company’s Human Resources operations. Saraf adds a better understanding of the management of large-scale business transitions, developing talent frameworks, culture, and learning from his 20+ years…