MX Player & ALTBalaji’s differentiated captive reality show ‘Lock Upp’ hosted by actress Kangana Ranaut has managed to garner 100MN views within 19 days of its release. To create a user experience as unique and exclusive as the content itself, MX Player & ALTBalaji has introduced two new features: Super Voting/ for Loyal and Super…
POCO, India’s 3rd largest online smartphone brand, recently unveiled its new integrated brand campaign, #MadeOfMad to further establish their brand in the country. Celebrating the indomitable spirit of the nation’s youth who never deter from charting their own path, the campaign advocates innovation in every step of life, be it streaming songs, finding different angles…
Credenc.com, an education financing fintech platform, announced today that it will be an associate sponsor of the RP-Sanjiv Goenka Group-owned Lucknow Super Giants. The Lucknow Super Giants (LSG) will wear the brand’s emblem on their shirt sleeves as a result of this sponsorship. Excited with the sponsorship, Mayank Batheja, Co-Founder, Credenc.com said, “Today marks a…
With an aim to create awareness and encourage viewers to do their part in rejuvenating the Ganga, National Geographic in India has associated with NMCG (National Mission for Clean Ganga) to document ‘Ganga: The River from the Skies’, a one hour special that highlights the intricate network of people, organizations, and infrastructure that are working…
HubSpot named Rob Giglio has joined the company as Chief Customer Officer. Giglio joins HubSpot from DocuSign, where he served as Chief Marketing Officer, and previously spent 11 years at Adobe helping to scale the go-to-market function. He will oversee HubSpot’s flywheel organization – the marketing, sales, services, and revenue operations teams – to ensure…
Bombay Shaving Company has signed on as the ‘Official Grooming Partner’ of Mumbai Indians for this season’s T20 Cricket extravaganza. Mumbai Indians’ spokesperson said, “We have always believed in associating with brands which resonate and support our objective to create the best fan experience. Bombay Shaving Company brings a seamless brand and team connect as…
Nikhil Rungta has been appointed as Chief Growth Officer of Vedantu. Rungta will report directly to Vamsi Krishna, CEO and Co-Founder, and will be in charge of growing and driving growth across all business divisions. Brand, social, and digital marketing, strategic partnerships, public relations, and YouTube will all be part of his remit. Rungta will…
Varun Jha has been named the new Chief Marketing Officer of Cuemath, a global math tuition platform. Jha will play a key part in Cuemath’s success by planning, developing, and implementing the brand’s strategic marketing strategy. He will also play a key role in the company’s global expansion. Jha is a consumer Internet industry veteran…
Khatabook has announced the appointment of Karthick Murari as the Head of Product Design. India’s fastest growing FinTech startup, Khatabook continues to hire for key roles to strengthen its product, design, engineering, and analytics teams. Karthick would be leading user experience and design as a part of Khatabook’s overall product strategy mandate. He would report…
Dabur, the leading Ayurveda healthcare brand, has made its foray into the health food drinks (HFD) category in India, with chocolate flavoured Dabur Vita. To create buzz around the new product, a TVC featuring actor Sonu Sood has been conceptualised by Havas Worldwide (Creative) India, which recently won the mandate for Dabur Vita. The task…
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