India’s fastest-growing D2C furniture start-up brand Sleepyhead, announces Bollywood superstar Ranveer Singh as their first-ever brand ambassador. The brand plans to launch a 360-degree digital national campaign with the Bollywood icon to headline their pan-India expansion as a complete home lifestyle brand. Sleepyhead is a D2C furniture and home décor brand focused on bringing design-first,…
Gardenia Cosmotrade LLP has delegated digital responsibilities for the men’s grooming brand ‘Gatsby’ to BC Web Wise. The agency will be in charge of driving the brand’s positioning and awareness across its entire product line, as well as helping the company gain a larger share of the men’s grooming market. Mandom Corporation, Japan, owns Gatsby,…
Josh, India’s fastest-growing and most engaged short-video app, has announced a one-year strategic partnership with Deutsche Welle, Germany’s leading international broadcaster, to provide high-quality content to Josh users in engaging short-video format. Through this collaboration, DW hopes to expand its reach across Bharat with news and informational content by leveraging Josh’s Bharat-centric platform. The collaboration…
Social Neeti, a full-stack women-led digital marketing agency, has signed up with Gyan Jaipur, a jewellery brand, as their agency partner. Social Neeti will manage the brand’s digital marketing, ad campaigns, across all digital platforms, and conduct a thorough performance based analysis to optimise the brand’s presence across the digital platform. Gyan Jaipur, majorly deals…
Exxaro, the manufacturer of vitrified tiles in India has announced Bollywood actor Ajay Devgn as its brand ambassador. Exxaro Tiles is poised for a never ending and remarkable journey in the Tiles industry. It is equipped with state of the art infrastructure, comprising best of machinery and manpower. The brand is promoting the whole concept…
PROSE Integrated and its digital arm – Digital Tribe bagged the mandate for PR & Social media by UK based Swiss Traffalgaar Luxury Hotels. PROSE will handle public relations via traditional PR for the hyper local customers and influencer marketing for the millennial traveller. Digital Tribe is entrusted with end to end digital duties including…
L‘Oréal Paris, International beauty brand, joins hands with young entrepreneur, business woman and social activist, Navya Nanda. As a young woman entrepreneur working towards changing the landscape for women in India through her initiatives such as Project Naveli, Navya is an inspirational icon for today’s generation. As an advocate for women’s empowerment, gender equality an,d social justice…
Paris-headquartered global advertising conglomerate Havas Group India has announced its foray into eastern India through a strategic tie-up between Havas Worldwide India and Kolkata-based digital marketing agency Quite Easily Done (QED). The new entity, Havas QED, will partner with Havas Creative Group India, which has agencies, including Havas Worldwide India (creative), Havas CX (customer experience),…
The Entertainment conglomerate Balaji Telefilms announced the appointment of Abhishek Kumar as Group Chief Executive Officer. Abhishek leaves Jupiter Capital, one of India’s oldest homegrown Private Equity Funds, where he was the COO and General Partner of the group’s new Funds. Prior to joining Jupiter Capital, Abhishek was the Managing Partner of Rainforest Venture Network,…
Rahul Vengalil, who was till recently Managing Partner at Dentsu’s Isobar, has joined the Rediffusion Group to lead Everest Brand Solutions as a digital-first, full-service agency. He will be the agency’s Executive Director and will report to Dr Sandeep Goyal. Vengalil will be based out of Bangalore, which will going forward, be the new headquarters…
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