Decades come and similarly go, evolving styles and trends. What remains, is the spirit of celebration and togetherness which is constant. Through the course of 37 years, Asian Paints Sharad Shamman has nurtured, inspired and championed Bengal’s festive soul, Durga Pujo. Paying a musical tribute to the changing tones of Sharodiya, and to celebrate recognition…
9X Media today announced that it has elevated Bhupendra Makhi to Chief Executive Officer (CEO). During his long innings with 9X, Makhi was also the Chief Financial Officer (CFO) of the company, who rose the ranks from Vice-President, Finance. He has been with the organisation since 2007. In his new role, Makhi will now spearhead…
Amadeus, the leading travel technology company, has awarded its India integrated communications mandate to Zeno Group. The appointment follows a competitive multi-agency pitch for end-to-end integrated communications. With over 30 years of innovation, collaboration, and enabling better journeys, Amadeus builds the critical technology solutions that help airlines, airports, hotels, railways, search engines, travel agencies, and corporations to…
Casio India, has revealed a new ad film as part of its brand campaign FarakPadtaHai for its calculator category. The film is based on a key insight that students pay little attention to low-involvement items such as a calculator during purchase, a decision if made incorrectly they end up regretting as the product starts impacting their lives….
The past decade or so has seen a plethora of changes in the fashion industry. On the occasion of World Bamboo Day, premium men’s wear brand DaMENSCH in collaboration with RUSABL is celebrating the eco-friendly plant and our planet by running an exciting contest on their social media channels. It’s an opportunity for participants to…
Lava International Limited, an Indian phone manufacturer today announced that it has on-boarded the youth icon Kartik Aaryan as the brand ambassador to endorse its Smartphones category, while launching Lava Blaze Pro. An inspiration to millions, Kartik Aaryan, a self-made man exudes energy, vitality and versatility and with his content projects progressive, innovative and challenging…
With the festive fervour fuelling the cultural energies across the country, Porter, India’s largest Intra City logistics company, has announced the launch of the ‘Celebration Aapka, Delivery Hamari’ campaign. The campaign highlights the role Porter plays as an enabler that fulfills logistics needs during festivals, thus helping the movement of those who move culture forward. The…
Just Corseca, a flagship brand of Damson Technologies Pvt Ltd has announced its tie up with TATA’s 250 Croma retail stores. Just Corseca launched premium smart watches Ray K’anab!s, Snugar, Sportivo and Stayfit J!ve which will be available at Croma’s store. Over the span of 22 years, Just Corseca has flooded the Indian market with…
In an era of templatized personalization, SwiggyInstamart and Schbang engaged with to over 2000 followers with uniquely designed creatives through their Instagram campaign as a part of their Birthday Bash, #KhaliKaKhaaliCart! Swiggy roped in India’s favourite meme idol, The Great Khali, to celebrate birthdays together. Swiggy’s Big Birthday Bash was a campaign that ran offers…
The expression of a perfect home is displayed through smooth, glossy walls that shine through the years and India’s beloved paint and décor giant, Asian Paints understands that. To ensure Indian homes continue to have the sheen on their walls, Asian Paints has launched their luxury paint offering, Royale Glitz, with an enhanced crack-free performance…
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