Tier II cities driving demand for electronics & consumer durable brands this festive season : Justdial Consumer Insights
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Tier II cities driving demand for electronics & consumer durable brands this festive season : Justdial Consumer Insights

With the onset of the festive season, demand for branded consumer durables and electronic items in Tier-II towns and cities soared and it is now 2X of that in Tier-I cities, with Apple emerging as the most searched electronic brand across the country, reports the latest Justdial Consumer Insights. During last year’s festive season, the…

ALDO INDIA named JANHVI KAPOOR as first female ambassador
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ALDO INDIA named JANHVI KAPOOR as first female ambassador

Leading global fashion footwear and accessories brand, ALDO announces esteemed Indian actress, a shining sensation, and fashionista JANHVI KAPOOR as the brand ambassador of ALDO INDIA to launch Festive Collection. The Finer Things – part of the festive collection just in time for the festive season. As a key ambassador for ALDO India, Janhvi hand…

Boddess Beauty named Sharad Sharma as Chief Business Officer
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Boddess Beauty named Sharad Sharma as Chief Business Officer

Boddess Beauty, the multi-brand beauty and tech retailer, has appointed Sharad Sharma as Chief Business Officer. He will be responsible for building and expanding the brand across online and Omni channels hyper-local models across the nation. With over 25 years of experience in e-commerce, retail, business consulting and digital marketing, Sharad will play a key…

NODWIN Gaming brings the third and biggest edition of DREAMHACK to Hyderabad
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NODWIN Gaming brings the third and biggest edition of DREAMHACK to Hyderabad

NODWIN Gaming, the gaming and esports arm of Nazara Technologies and one of the world’s top Gaming and esports companies will bring back DreamHack, the immersive gaming lifestyle experience to Hyderabad India from the 4th-6th of November at Hall 1 and 3, Hitex Exhibition Center, Hitec City. India’s gaming industry has seen an accelerated rise….

Collective Artists Network signs cricketer Rishabh Pant
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Collective Artists Network signs cricketer Rishabh Pant

Cricketer Rishabh Pant has just signed with Collective Artists Network, Indians leading agency for talent for exclusive representation. The young star from Uttarakhandmade his T20 International debut in 2017 and was named the ICC Men’s Emerging Cricketer of the Year at the 2018 ICC Awards.In February 2021, Pant was named the Men’s Player of the…

iCubesWire bags the Creative & Digital Mandate for LuLu Hypermarket
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iCubesWire bags the Creative & Digital Mandate for LuLu Hypermarket

iCubesWire, an integrated marketing agency, has announced its digital and creative mandate win for LuLu Hypermarket Lucknow. LuLu Hypermarket is the retail division of the multidimensional and multinational LuLu Group. iCubesWire is adept at handling diverse marketing verticals, from performance marketing to social media, video and influencer marketing. According to the mandate, the agency will…

CSS Corp rebrands to movate to signal its transformation
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CSS Corp rebrands to movate to signal its transformation

CSS Corp, a digital technology and customer experience (CX) services provider, has rebranded itself to Movate™. The new brand identity symbolizes the company’s transformation into a digital-led, people-driven organization that helps ambitious, growth-oriented companies outperform through technology and human ingenuity. The new name Movate is a combination of ‘Momentum’ and ‘Innovate.’ It represents the company’s…

NutriGlow named Genelia Deshmukh as its brand ambassador
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NutriGlow named Genelia Deshmukh as its brand ambassador

NutriGlow, a part of G.O.A.T Brand Labs, has announced the appointment of Bollywood icon, actress, and model Genelia Deshmukh as its brand ambassador. Genelia will endorse the brand’s scientifically-formulated, premium face and body care products and drive home their motto of affordable luxury. The collaboration resulted from the shared beliefs of Genelia and NutriGlow in…

adidas launches film ‘QR to Qatar’ for the FIFA World Cup
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adidas launches film ‘QR to Qatar’ for the FIFA World Cup

Kicking off the FIFA World Cup™ fever, adidas, the official partner of the FIFA World Cup™ 2022, launches an innovative scannable ad film ‘QR to Qatar’ featuring their brand ambassador and Bollywood star Ranveer Singh.   The film includes a digital integration of a QR Code that takes the consumer to a live raffle to win many exciting…

Zivame reports a record-breaking 3X jump in sales
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Zivame reports a record-breaking 3X jump in sales

Zivame.com, India’s No. 1 intimate wear destination, announced the successful completion of its flagship property “The Grand Lingerie Festival”. This is a one-of-a-kind Omni channel property that runs across both online and offline channels. Zivame’s Grand Lingerie Festival has once again become the most anticipated sale of the season for women’s intimate wear. This edition saw over 100+ brands participate, and the event…