The expression of a perfect home is displayed through smooth, glossy walls that shine through the years and India’s beloved paint and décor giant, Asian Paints understands that. To ensure Indian homes continue to have the sheen on their walls, Asian Paints has launched their luxury paint offering, Royale Glitz, with an enhanced crack-free performance feature.
The TVC for Royale Glitz featuring brand ambassador, Deepika Padukone communicates the upgraded features of the paint. While making the walls look alluring by adding glitz, the paint also offers protection from hairline and shrinkage cracks. Playing in the background of the TVC is a modern rendition of the classic track “Baar Baar Dekho”, showcasing the playfulness of the narrative that the paint is stealing the spotlight from Deepika, who is visibly bemused.
As time passes, walls tend to age and noticeable signs emerge such as hairline cracks and dullness. This ruins the smoothness of the wall thus adversely impacting the beauty of one’s home. Royale Glitz is the perfect solution to the problem by bringing an excellent crack-free performance that promises protection against these cracks. By offering a glamorous captivating look to the walls, with an exclusive Teflon™ surface protection that wipes stains off the walls with ease, the luxury interior paint assures ultra-sheen and exceptional crack-free performance for long-lasting beautiful homes, that #StealTheSpotlight.
Speaking on this, Amit Syngle, MD & CEO, Asian Paints Limited said, “Everyone wants the perfect home that is a combination of comfort and glam. Asian Paints Royale Glitz is precisely that product that not only makes one’s home look alluring with the ultra-sheen proposition, but also brings in a crack-free performance. This communication builds onto the consolidated offering of Royale Glitz that focuses on best of décor & long lasting performance.”