India’s leading matchmaking platform, Shaadi.com has launched its latest campaign titled ‘Shaadi ka khayal’ – which entails a witty and quirky, amusing TVC directed towards singles who could be feeling the FOMO or ‘fear of missing out’ this wedding season. The short ad film focuses on the Shaadi season, where a lot of single people…
Advantage Club, a leading global employee engagement platform, has recently instated Girish Bindal as their Chief Marketing Officer (CMO). Girish will partner with the leadership team at Advantage Club to chart a comprehensive global marketing and communication approach that can support the company’s strategic growth plans and continue to increase the company’s global footprint. In…
Akshay Saraf has been named as the new CEO of Ananta Capital-owned Springwel Mattresses. Akshay specialises in managing high performance teams in sales and marketing roles and has nearly 17 years of leadership experience across managing several companies in the media and retail sectors. Akshay was the Vice President and Business Head of the Furniture…
Anuraag Gambhir has been named the new managing director of ShopClues.com, India’s value-for-money online marketplace. Anuraag will be in charge of managing the marketplace as a whole, increasing cross-border trading with both partner and non-partner nations/websites, and improving platform efficiency by using a variety of enterprise solutions. Prior to 2019, Anuraag served as ShopClues’ Senior…
Mamaearth from the House of Honasa, launched its latest integrated marketing campaign, #IssWinterGlowNaturally, with celebrated actor and brand ambassador Shilpa Shetty Kundra. The film opens with Shilpa Shetty Kundra walking into her friend’s house and unfolding a scenario that leaves her intrigued and confused. To help her friend with a trusted natural solution without all…
TVS Supply Chain Solutions (TVS SCS), one of the largest and fastest growing integrated supply chain solutions providers in India in terms of revenues in Fiscal 2021 according to the report titled “Logistics and SCS (Supply Chain Solutions) Market in India”, dated February 10, 2022 prepared by RedSeer (the “RedSeer Report“), today announced the renewal…
Asynchronous text-based app for mental healthcare, Mimblu, has recently launched ‘Mimblu At Work.’ This new feature offers enterprises and organisations tailor-made mental health plans and will help companies to monitor, motivate and enable better stress management mechanisms in the workplace. 42.5% of the Indian private sector employees deal with anxiety or depression. Currently, the aid…
A couple of years back, we conceptualized the name “DPhi” for our new adventure. With a geeky touch to it, the name DPhi resonated with our community, where ‘D’ represented Data and “Phi” represented a commonly used statistical function. But as we grew bigger, we realized that new members of our community and many people…
Chirag Sangai has been named the new Business Head for Sociowash in Mumbai. Pranav Agarwal and Raghav Bagai, the co-founders, will be his immediate supervisors. In his newly appointed position, Chirag will be in charge of the basic operations of the Mumbai office while also leading a staff that is expanding to over 100 people….
IDAM House Of Brands has announced the appointment of Tarvinder Pal as the chief product officer for their personal care brand Bella Vita Organic. In the new role, Tarvinder will be overseeing all skincare and fragrance product-related activities within BVO coupled with its strategy and execution. Aakash Anand, founder and CEO, Idam House of Brands…
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