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Springwel Mattresses named Akshay Saraf as CEO

Akshay Saraf has been named as the new CEO of Ananta Capital-owned Springwel Mattresses. Akshay specialises in managing high performance teams in sales and marketing roles and has nearly 17 years of leadership experience across managing several companies in the media and retail sectors. Akshay was the Vice President and Business Head of the Furniture Business at the large plastics manufacturer Nilkamal Limited prior to joining Springwel.

Akshay spent considerable time at Samsonite South Asia Pvt. Ltd, where in his last role he led sales for all of Samsonite’s brands in India including the flagship brand Amercian Tourister across all channels pan-India. With his excellent execution and operational skills, he established new brands and introduced the ecommerce channel for Samsonite in India.  In this new role, Akshay will be responsible for the overall growth of Springwel, across retail, distribution and ecommerce channels. He will also drive new product launch across categories like mattress, pillows, and other home comfort products.

Commenting on this appointment, Ashutosh Taparia, Founder and Managing Partner at Ananta Capital, said, “I am sure that with his extensive leadership experience and understanding of consumer businesses, Akshay will be a key partner in making Springwel the most loved sleep-solutions company of India. On behalf of the entire Springwel and Ananta team, I welcome Akshay on board.”

Lovkesh Kapoor, Co-founder and Managing Partner at Ananta Capital, added, “Akshay fits perfectly into the leadership role we have been looking to fill at Springwel. I am certain he will lead the company in this growth journey we embarked upon earlier this year”

Looking forward to the new role, Akshay Saraf, CEO, Springwel said, “I see an extremely passionate team of people at Springwel and Ananta Capital who are looking to build the best mattress and sleep solutions company of India and I am thrilled to join the Company at this juncture when the brand is reinvigorating itself with this renewed vision.”

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