Porter, the tech-based, on-demand logistics company has launched its latest social media brand campaign ‘House shifting hai? Ho Jayega’, highlighting its extensive packers and movers service offerings. The campaign reiterates the brand’s commitment to going to the last mile to ensure affordable, timely, and seamless shifting with utmost safety and security. The campaign conceptualised and…
Chevron Brands International LLC (Chevron), a subsidiary of Chevron Corporation, has entered into a long-term trademark licensing agreement with Hindustan Petroleum Corporation Limited (HPCL). This collaboration encompasses the licensing, production, distribution, and marketing of Chevron’s lubricant products under the Caltex® brand, including Chevron’s proprietary Havoline® and Delo® branded lubricant products. This Agreement paves the way for Caltex-branded lubricants to be manufactured, distributed,…
Fiercely charging ahead to spread road safety awareness, Honda Motorcycle and Scooter India’s first edition of Honda Manesar Half Marathon concluded on a high note last Sunday. Running for the noble cause of ‘Run for Road Safety’, the event witnessed participation from more than 2100 people across different age group. Flagged-off from the HMSI’s global resource factory in Manesar (Haryana), the marathon…
Through an inspiring chat show that commenced on the occasion of International Women’s Day featuring Sunny Leone (Starstruck by SL), Sonal Jain (Boondh), and Sheil Jain (Gush Beauty), the online beauty marketplace is bringing brand founders together to discuss the competitive market, and challenges as entrepreneurs. 14th March 2023, Mumbai: Cossouq, a sensibly-curated beauty and…
Vishal Singh has been named Country Head for the India market by programmatic adtech platform Xapads Media. Vishal will be in charge of developing fresh business prospects and maintaining enduring connections with current customers in this position. On joining Xapads Media, Vishal said, “I am thrilled to join Xapads which is clearly at the forefront of the adtech…
The digital media mandate for Mankind Pharma’s PetStar dog food brand was won by iCubesWire, a digital marketing conglomerate with an ad tech foundation. The company, which was founded in 2010, has expanded into a team of 400 individuals working across India, Dubai, Indonesia, and Singapore while providing a variety of services to more than…
Ayatiworks, a Chennai-based digital marketing company, has recently received the mandate for Naga Foods’ digital marketing. In order to increase brand engagement and mandate digital and creative solutions, the agency will manage its campaigns. The company that has represented Naga throughout its existence is Naga Food, the biggest retailer in Chennai. Naga is now firmly…
Eveready Industries India Limited (EIIL) launched its latest TV campaign for its lighting division this weekend over five languages and key digital mediums. Targeting the picture-perfect obsession, this new campaign is a delightful take on our never ending search for the perfect lighting. The newly launched ‘Is Light Se Sabkuch Bright’ TVC showcases the luminosity of the…
Bollywood actor Jahnvi Kapoor has been chosen by RENÉE Cosmetics to represent their scent line. The cosmetics company has introduced three fragrances: Bloom, Dark Desire, and OUD Aspiration. I enjoyed working with RENÉE, Jahnvi Kapoor said when asked about the partnership. I wish them the best as they continue to develop distinctive and opulent perfumes…
Suhail Chandhok has been named the new CEO of U Mumba, according to an announcement by Unilazer Investments. Chandhok will be in charge of running and expanding the U Mumba franchise. Chandhok has more than ten years of expertise in the sports and entertainment industries, both in India and abroad. He has experience in a…
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