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Ayatiworks won digital and creative mandate for Naga Foods

Ayatiworks, a Chennai-based digital marketing company, has recently received the mandate for Naga Foods’ digital marketing. In order to increase brand engagement and mandate digital and creative solutions, the agency will manage its campaigns.

The company that has represented Naga throughout its existence is Naga Food, the biggest retailer in Chennai. Naga is now firmly established as a farm to fork business with cutting-edge production facilities.

Ayatiworks will seek to improve Naga Foods Group’s entire brand visibility on the internet and social media platforms. The agency will be in charge of developing original content as well as data-driven social media campaigns as part of its mandate. The agency has two advertising campaigns already planned for Holi & Ramadan. With increased exposure and the implementation of a solid brand strategy, the agency will ensure that the brand reaches market leadership. Monitoring customer interest and aiding the brand in starting a conversation across all accessible integrated marketing channels are duties assigned to the agency.

AyatiWorks founder Upendran Nandakumar, said, “We’re all prepared to implement 360 degree digital solutions to disrupt, and drive campaigns for the brand to help it fly to new heights. Through our all-encompassing strategy, we hope to help clients create more successful narratives and stronger connections with their audience. We are convinced that using best-in-class tactics, Naga Food will maintain its lead in a fiercely competitive sector. We would adopt the strategy of creating meaningful discussions for the brand and elevating their presence.”

Monaa Kannan, Director Marketing Naga Limited Consumer Division, said, “We are pleased to have Ayatiworks on board as our digital partner. With the growing digital world, we plan to connect with each and every consumer through digital medium to keep them updated with our regular innovated products.”

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