The digital media mandate for Mankind Pharma’s PetStar dog food brand was won by iCubesWire, a digital marketing conglomerate with an ad tech foundation. The company, which was founded in 2010, has expanded into a team of 400 individuals working across India, Dubai, Indonesia, and Singapore while providing a variety of services to more than 250 brands.
A pet food company called PetStar specialises on producing wholesome meals for animals. The task at hand include increasing the brand’s online visibility, leading digital branding, SEO, media planning, and creating social media campaigns.
Commenting on the association, PetStar spokesperson, said, “With this new partnership, we aim to develop an online brand identity for PetStar that appeals to the target audience. In addition, our target is to reach a larger audience through relatable and up-to-date content.”
Adding on the win, Sahil Chopra, Founder and CEO, iCubesWire, said, “We’re thrilled to partner with Mankind Pharma, and are looking forward to connecting their brand, ‘PetStar,’ with its target audience. With our team working on cutting-edge strategies, we aim to position PetStar as one of the top choices for the target group.”
