Actor Vijay Deverakonda has been chosen by Indian innerwear company Lux Industries Limited to represent Lux Cozi in the South market. In order to emphasise the comfort that Lux Cozi products offer to its clients of all ages, the company is presently running a new television advertising campaign called “Super Feel” that stars Deverakonda. Yellow…
HDFC Bank has announced the appointment of Wondrlab as creative partner for its tech-first services. The agency will be responsible for marketing the current and upcoming digital properties to drive growth in its digital business. With this association, HDFC Bank aims to create momentum in modernising the way Indians bank. The bank further stated that…
SpringServe, the leading independent TV ad serving platform now part of Magnite (NASDAQ: MGNI), has announced that QYOU Media India has selected them as primary ad server. The move comes as QYOU Media India strengthens its focus on providing the highest quality experience for viewers across its premium content library, with an aim to connect…
Creating a new paradigm in mass mobility, Honda Motorcycle & Scooter India (HMSI) today launched its most affordable and fuel-efficient mass motorcycle – Shine 100 in India. Now marking its presence in the 100cc basic mass commuter category, Honda’s brand Shine’s undisputed leadership in 125cc motorcycle segment is a testimony to the trust, reliability, and advanced technology it offers to…
Blue Star Limited has chosen Kinnect, a unit of FCB India Group, to handle its digital media needs. India’s Blue Star is a leader in HVAC&R (commercial refrigeration and air conditioning). According to the business, the account was chosen after a multi-agency presentation and will be handled by the Mumbai location. Kinnect will manage the…
Vipin Yadav has been named director of marketing at the electronics and home appliance company Hisense. Yadav has over 15 years of marketing and brand management experience in a variety of industries, including mobile phones, IoT, consumer durables, healthcare, and BFSI. Prior employers include Wellspring Healthcare, OPPO Mobiles India, Aquionics Developments India, Religare Enterprises, and…
Suryakumar Yadav, an Indian cricket player, has been named the brand ambassador for JioCinema. With number of initiatives and social media partnerships starring the batsman, the association will forward the goal of the Indian Premier League’s digital streaming partner to make watching cricket online synonymous with digital. Commenting on the association, Suryakumar Yadav said, “I am pleased to…
Onitsuka Tiger, a Japanese fashion label, has named Rashmika Mandanna as their first brand ambassador in India. Rashmika fits in perfectly with the brand’s vision because to her fashionable demeanour, fun personality, and charming energy. She wore a head-to-toe ensemble while attending Onitsuka Tiger’s Autumn/Winter 2023 runway presentation during Milan Fashion Week. A versatile, award-winning…
With the vision of enabling digital education to underprivileged children, Witzeal Technologies, India’s leading online gaming company, partners with Literacy India. Through this association, Witzeal aims to continue supporting Literacy India’s GyanTantra (Interactive Education Innovation) by granting over INR 9 lakhs and helping build a solid academic foundation. Driven by the purpose to promote literacy and ensure…
Terribly Tiny Tales (TTT), one of India’s leading content storytelling companies, has made its long-form content debut with Amazon MiniTV’s Jab We Matched, produced by Anuj Gosalia and directed by Srinivas Sunderrajan. Known for its engaging and relatable short films under fifteen minutes, TTT has now entered long-form storytelling with this brand-new anthology series. Through…
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