Killer, the homegrown menswear and denim brand from Kewal Kiran Clothing, has launched a new series of digital films featuring actor Meezaan Jaffri as part of its ongoing ‘I Wear India. I Wear Killer’ campaign. First introduced earlier this year, the campaign champions Indian craftsmanship, homegrown confidence, and the evolution of India’s fashion identity on…
McAfee, a global leader in online protection, has released its annual Most Dangerous Celebrity: Deepfake Deception List, revealing how cybercriminals are increasingly using the names, faces, and voices of top celebrities to scam consumers. According to the 2025 report, Shah Rukh Khan ranks #1 as the most exploited celebrity in AI-driven deepfake scams across India,…
SW Growth Labs, the media and growth marketing arm of SW Network, has renewed and expanded its partnership with Fujifilm X, the professional-grade camera brand known for its industry-leading mirrorless camera range. Under the extended mandate, SW Growth Labs will continue to drive Performance Marketing and Media Buying initiatives aimed at increasing website conversions, enhancing…
Jose Leon, CEO of Dentsu X India and head of the agency’s retail media business, has exited the company, marking a major leadership change within the network. According to his updated LinkedIn profile, Leon is now focused on building a deep-tech and AI-powered global consulting platform aimed at helping companies and leaders solve complex challenges…
KRAFTON India today announced the launch of the BGMI 4.1 Update. The year-ender update brings a bold mix of global gameplay experiences and locally inspired twists, timed well with the upcoming winter season: the frosty thrill of Frosty Funland, India-exclusive horror-themed experiential event and character, Anamika, the Haunted Indian Bride, inclusion of the hugely popular, tactical survival drama of Metro…
Rahul Supare has been appointed national head – revenue at NDTV Marathi, marking a significant leadership addition for the network. Supare announced his new role through a LinkedIn post. Supare joins NDTV Marathi with more than 24 years of experience in sales strategy, client servicing, and revenue management across prominent media organisations. Before taking on…
OS Studios, a Project Worldwide agency known for creating world-class fan experiences for global brands such as Pokémon, Call of Duty, the NBA, and Major League Soccer, has officially launched operations in India. With full-service offices now established in Bangalore, New Delhi, and Mumbai, the agency enters the market with strong backing from George P…
Leading online higher education company upGrad has appointed Deepesh Dhakad as its Chief Product and Technology Officer (CPTO), effective October 2025. In his new role, Dhakad will lead upGrad’s product, design, and technology ecosystem across both learner and enterprise verticals, focusing on innovation, scalability, and an enhanced global user experience. With nearly two decades of…
Swedish beauty and wellness giant Oriflame has announced the appointment of Robert Bensoussan as chairman of Oriflame Holding and Oriflame Investment Holding PLC, marking a significant leadership move as the company prepares for its next phase of growth. The appointment will take effect upon completion of Oriflame’s ongoing recapitalisation process, expected later this year. With…
Global apparel retailer UNIQLO has unveiled its highly anticipated Fall/Winter 2025 campaign, “Life with HEATTECH: In the Cabin,” starring Bollywood icon and UNIQLO Brand Endorser Kareena Kapoor Khan. The campaign highlights UNIQLO’s LifeWear philosophy—merging comfort, functionality, and timeless design—through a serene winter narrative that captures the beauty of warmth and simplicity. “I love UNIQLO for…
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