Bollywood icon Karisma Kapoor has joined hands with Modi Naturals’ flagship brand Oleev to inspire women across India with an empowering message: “Make the right choices and do what’s right for you.” As the new brand ambassador for Oleev cooking oils and pastas, Karisma encourages women to break free from unrealistic societal expectations and prioritize decisions that promote health and happiness for themselves and their families.
A Campaign That Resonates with Women Everywhere
Oleev’s latest campaign, featuring Karisma Kapoor, highlights the daily pressures women face to achieve perfection. The heartfelt TV ad challenges these norms, urging women to embrace healthier, sustainable, and meaningful choices that contribute to long-term well-being.
Karisma Kapoor shared her personal connection to the campaign:
“As women, we often find ourselves battling societal expectations and our own insecurities, but we often don’t talk about them. Oleev’s philosophy of making the right choices resonated deeply with me. I am excited to collaborate with Oleev to spread the message that health and happiness come from making thoughtful, informed decisions for ourselves and our loved ones. It’s a message I live by and one that I’m proud to share with every woman out there.”
The Perfect Partnership
Akshay Modi, Managing Director of Modi Naturals, expressed his excitement about the collaboration:
“We’re thrilled to have Karisma Kapoor as the face of Oleev. Her authenticity and grace, combined with her strong advocacy for health and wellness, make her an ideal ambassador for our brand. This campaign is not just about promoting our products; it’s about connecting with women on a deeper level, inspiring them to prioritize their health and make choices that lead to a balanced and fulfilling life.”
Oleev: Redefining Health and Taste
With a range of healthy cooking oils and innovative multigrain pastas, Oleev has been at the forefront of revolutionizing kitchen essentials in India. The brand is committed to empowering consumers with products that prioritize health without compromising on taste, making it easier for families to adopt a balanced and nutritious lifestyle.
The Road Ahead
The partnership with Karisma Kapoor will be supported by a 360-degree marketing campaign, including:
- TV commercials
- Digital activations
- Outdoor advertising
- Retail visibility initiatives
This campaign sets the stage for an exciting journey for Oleev in 2025, strengthening its position as a trusted brand for health-conscious families in India.
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