Mumbai, India – In a strategic brand move aimed at deepening consumer trust and emotional connection, JP Infra Mumbai Pvt. Ltd. has onboarded Bollywood star Kareena Kapoor as its official brand ambassador. This partnership marks a transformative phase in the company’s marketing strategy, blending celebrity influence with purpose-driven storytelling to connect with aspirational Indian homebuyers.
Unlike traditional endorsements, this campaign positions Kareena Kapoor as the voice of discerning modern families seeking not just property, but thoughtfully designed homes that offer lifestyle value and long-term trust. Through a compelling digital film series, JP Infra spotlights projects such as North Imperial Green in Thane and The Palace at North Garden City in Mira Road. Each narrative encapsulates the brand’s vision with themes like “Where Royalty Resides,” “Best Lifestyle in Thane,” and “Log Achhe Hai,” showcasing not just infrastructure but also the emotional fabric of homeownership.
The campaign is being launched across YouTube and various digital platforms, delivering a storytelling experience that resonates with different buyer personas. Through visual narratives that highlight design quality, community living, and lifestyle enhancements, Kareena Kapoor embodies the brand’s core values of elegance, trust, and aspiration.
Deepak Nair, Head of Marketing at JP Infra, said:
“This partnership is about more than just celebrity appeal. Kareena Kapoor represents the values of grace, reliability, and ambition—all of which align with JP Infra’s brand ethos. Our goal is to connect with today’s homebuyers through authentic, emotion-led campaigns that reflect their real desires.”
Campaign Highlights:
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Multi-platform digital film series customized for different property offerings
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Emotion-centric storytelling to connect with aspirational Indian home seekers
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Luxury lifestyle portrayal integrated with real-world usability and community design
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Kareena Kapoor as a symbol of trust, elegance, and lifestyle aspiration
With this collaboration, JP Infra is reinforcing its commitment to building not only homes but meaningful life experiences. As the real estate brand continues to shape Mumbai’s urban landscape, its shift towards storytelling signals a more human-centric approach to connecting with homebuyers in a competitive market.
