Home Credit India, a local arm of the international consumer finance provider Home Credit Group, has partnered with India’s gamification leader and revenue enhancement platform Hunter Games to enhance its customer’s experience base with powerful e-commerce and financial services cross-sells. Through this partnership, Home Credit and Hunter Games will be able to draw synergies for…
Global sports icon Virat Kohli has uploaded a video of himself, asking fans to take up the exciting #BatBalance challenge on popular short video platform, MX TakaTak. Triggering a trend that is going viral on the app, the Indian skipper is seen taking a cricket bat and balancing it on 2 fingers, making it stay…
Iba Cosmetics – India’s first Halal-certified and PETA-certified, vegan and cruelty-free beauty brand–has appointed Pitchfork Partners as its corporate communication lead. Pitchfork will elevate the brand’s reputation and strengthen its position as an organisation dedicated to creating ethical cosmetic products. Iba Cosmetics is spearheaded by sisters Mauli Teli and Grishma Teli. Its products are free…
Shyam Steel appoints CHLEAR, a fast growing 360 degree marketing and digital services agency, for its digital marketing activities. Shyam Steel is one of India’s leading manufacturers of TMT bars and a company known for its world-class technology and quality with reputed clients across the globe. Shyam TMT rebar has a wide market presence across…
The Minimalist, a creative solutions group company based out of Mumbai with presence in Bengaluru and Delhi NCR has been accorded the digital creative mandate of InterMiles, an internationally acclaimed award-winning Travel and Lifestyle Rewards Programme (part of the Etihad Aviation Group). The enormous win was achieved by the agency after a multi-agency pitch which…
Nykaa, India’s leading beauty and fashion ecommerce platform has recently launched The Global Store, that aims to bring international beauty brands to Indian consumers through a cross-border e-commerce platform. The Global Store can be easily and exclusively accessed through the Nykaa mobile application. The brands endeavour to be fully compliant with all Indian e-commerce regulations…
Havmor Ice Cream, one of India’s most loved ice cream brands, rolled out a new TVC campaign to launch ‘Havmor World Cone’ in India. It is the newest ice cream range with a vision that rightly describes the product – BIG IS BETTER. Executed in association with the creative agency, Plan B, the TVC provides a visual…
India’s largest Bakery Foods Company, Britannia Industries Limited bedazzled audiences across India by roping in entertainment industry stalwarts for their new campaign. Under the most seemingly familiar things in life, lie the happiest surprises! Britannia Good Day brought to the table a first of its kind campaign full of fun, swaps and surprises. The brand…
PayU, India’s leading online payment solutions provider, has partnered with WooCommerce, an open-source, customizable e-commerce platform, to enable WooCommerce merchants with digital payments infrastructure, and end-to-end digitalization of business processes. The partnership will offer merchants exclusive pricing on transactions, no hidden charges, and contactless payment solutions to scale growth and profitability. A recent survey has…
India-based brand strategy and designing agency ‘Vowels’ recently announced getting one of the most prestigious brands onboard as its client from the Kingdom of Saudi Arabia – FRiENDi PAY, the international remittance division of the telecom giant Virgin Mobile, Middle East. The Virgin Mobile’s Saudi firm FRiENDi Package which is for the expat population of KSA,…
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