pTron, the rapidly growing Indian Digital Lifestyle and Audio Accessories brand, has signed a one-year endorsement deal with the celebrated pan India star Pooja Hegde. The popular youth icon will be working closely with the brand to raise awareness for pTron’s attractive portfolio and further expand their customer reach. The talent extraordinaire was chosen for…
Mixed Route Juice, The Delhi based creative content agency, has bagged the creative and digital media mandate for BLAUPUNKT, one of the most loved and well-recognised German TV brand, in India. The agency bagged the account in a multi-agency pitch and will be responsible for their mainline and digital creative along with media duties for the brand. Commenting…
Tata Motors, one of India’s leading automobile manufacturers, today announced the launch of a new brand ‘XPRES,’ exclusively for fleet customers. Under the XPRES brand, the company will introduce offerings, catering to fleet specific needs of safety, passenger comfort and low cost of ownership. All vehicles for the fleet segment will sport an elegantly designed XPRES…
Mankind Pharma launched the Anthem 2.0 with Sonu Nigam, an Indian singer, music director and actor, that captures and highlights the bravery of all the healthcare frontline workers and police officers, who worked day and night for the society to fight against COVID-19. It’s these Godlike acts of our heroes leads us onward; the fire of optimism…
This year Vogue Eyewear welcomes a fresh new face in India to add to its global portfolio of inspiring women – Taapsee Pannu. The new Vogue Eyewear campaign echoes the eclectic spirit of Taapsee aligned effortlessly with ‘LetsVogue’, the brand’s overlaying message about women being confident and owning their distinctive vision of life. The campaign portrays Taapsee donning the latest eyewear…
Anirban Chakraborti has more than two decades of academic experience. Prior to joining BMU, he was a Professor and former Dean of JNU’s School of Computational and Integrative Sciences in Delhi, as well as an Associate Professor at Ecole Centrale Paris’ Chair of Quantitative Finance and a Lecturer in Theoretical Physics at Banaras Hindu University…
Pradeep Rangi has been appointed as Chief Risk Officer of Airtel Payments Bank. Pradeep will be in charge of the Legal, Operational Risk, and Information Security divisions, as well as directing our strategic risk management initiatives. He would report to #AirtelPaymentsBank’s Risk Committee. Pradeep provides over 17 years of high-level international work experience and a…
Rahul Bhardwaj has been named Chief Information Officer and Head of Operations & Customer Service at Fullerton India Credit Company Limited (Fullerton India), a major Non-Banking Financial Company with a significant Pan-India presence. Rahul will be reporting to Pavan Kaushal, who is the Chief Operating Officer. Rahul returns to Fullerton India after a stint at Jio Payments Bank, where he was a founding member of the team and oversaw operations for Jio Payments Bank and Reliance Payments Solutions Ltd. Rahul has worked for significant financial and technology institutions such as ICICI Bank, Aptech Internet, and Globus Stores during the course of his 25-year career. Rahul spent 11 years with Fullerton India,…
Cherishing the age-old belief of “nurturing your beauty within”, Hamdard Laboratories (Medicine Division), a progressive research-based health and wellness organization has launched the second phase of its integrated marketing campaign ‘Sachai Andar.Achchai Bahar’ for its legendary brand, SAFI. The brand SAFI continues to celebrate beautiful people inside out and the campaign attempts to redefine true beauty…
VingaJoy , the Lifestyle consumer electronics products manufacturer announces their association with actor and leading fashionista, Jacqueline Fernandez today. The collaboration is aimed at creating increased brand awareness with respect to the young consumer base. With the tagline ‘Be Loud, Be Proud,’ the brand is focused towards being the first choice of millennials and offers products such as earphones, headphones, speakers, travel chargers…
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