ASICS, the global Japanese sportswear brand, has announced the onboarding of Indian National team cricketers Shivam Dube and Varun Chakravarthy, launching its ‘Move your body, move your mind’ campaign. The announcement comes at a time when both athletes gear up to represent India at the upcoming World Cup. Talking about the announcement Rajat Khurana, managing…
The Union Budget 2026–27, presented by Finance Minister Nirmala Sitharaman, has set a clear and ambitious trajectory for India’s journey toward 2047. With a record ₹12.2 lakh crore capital expenditure and a sharp focus on sustainability, MSME empowerment, and technological sovereignty, the Budget has received a warm welcome from leaders across India’s core and emerging…
latform’s flagship offerings. Through the show and her editorial leadership, she presented global developments through an Indian lens, earning widespread recognition for clarity, perspective, and impact. Shaping Editorial Direction at Firstpost Beyond her on-air presence, Sharma contributed significantly to building a strong editorial team and fostering a culture focused on journalistic rigour and consistency. Her…
Mumbai, January 29, 2026: India’s pioneering shapewear brand Invogue has unveiled a cinematic, Instagram-first campaign featuring Malaika Arora, turning confidence, style, and self-expression into a playful cultural moment. The tongue-in-cheek film opens inside a police station, where Malaika Arora is “arrested” for the ultimate offence—looking too good. As an officer reads out the humorous “charges,”…
TVS Motor Company (TVSM), a leading global automaker operating in the two and three-wheeler segments, has launched India’s first-ever crowdsourced ad film with TVS Raider. Created entirely using content captured by TVS Raider owners, the film brings together authentic moments from across India through a collaborative filmmaking process, celebrating a new generation of riders who don’t…
When the Government of India announced a posthumous Padma Bhushan for Piyush Pandey, the moment felt less like a surprise and more like a long-delayed acknowledgment. For over four decades, Pandey didn’t just create advertisements—he reshaped how India spoke to itself through brands, politics, humour, and emotion. Pandey, who passed away in 2025, is widely…
New Delhi, India, 26th January, 2026 – Abhinav Ravikumar has been appointed Chief Marketing Officer (CMO) – Personal Care India at Hindustan Unilever Limited (HUL), effective January 2026. Based in Mumbai, Ravikumar will lead the marketing strategy for HUL’s extensive personal care portfolio in the Indian market. The appointment comes as HUL continues to strengthen…
Mumbai, 24 January, 2026: Budweiser 0.0 brought cricket’s most iconic symbol closer to its fans as part of the ICC Men’s T20 World Cup Trophy Tour at Lollapalooza India 2026. Displayed at the Budweiser Brew District on 24 January, the ICC T20 Men’s World Cup Trophy became a powerful focal point, giving thousands of fans the…
Asian Paints, India’s leading paint and décor company, returns with the 9th season of its much-loved home décor and storytelling property, Asian Paints Where The Heart Is. Over the years, the series has become a cultural touchstone, celebrating homes that are deeply personal reflections of the people who inhabit them. Season 9 continues this legacy, bringing to life stories…
MediBuddy, India’s leading digital healthcare company, has unveiled a powerful awareness campaign on cervical cancer that reframes how women’s health conversations are approached in the country. The campaign, #AskTheUnasked, is designed to provoke discomfort, spark dialogue, and push early action—making it a compelling piece of purpose-led storytelling. The film opens with a rapid montage, almost intrusive questions women…
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