National | January 17, 2026: For many Indian households, when a washing machine, refrigerator, or television stops working, the first instinct isn’t always to replace it – it’s to give it a good old-fashioned ‘chaanta’. This quirky method has become an unspoken national ritual, passed down from generation to generation. Flipkart decided it was time to challenge this tradition….
Tamil Nadu, January 16, 2026: This Pongal, legacy hair colour brand Vasmol celebrated the spirit of togetherness and tradition with a heartwarming digital campaign in Tamil Nadu, highlighting the bond between mothers and daughters. The initiative beautifully captured how Vasmol continues to stay relevant across generations — offering a diverse range of hair colour solutions…
La Pink, India’s first beauty brand with a 100% microplastic-free formulation products, launches its new campaign “Purity that Belongs to Our Roots”, timed with the celebrations of Lohri and Makar Sankranti. The campaign brings together age-old traditions and modern skincare choices, highlighting how purity remains central — in rituals, in values, and in what we…
HGS Interactive, a global digital marketing agency and part of leading intelligent experience company Hinduja Global Solutions (HGS), has announced that it has secured the social media mandate for Tirex Chargers, a subsidiary of Gulf Oil Lubricants India Limited. Tirex Chargers, a pioneering force at the forefront of the electric vehicle revolution and a premier…
New Delhi, January 9, 2026: The recently opened Westin Jaipur Kant Kalwar Resort & Spa has announced the appointment of Pushkar Upadhyay as its Director of Sales & Marketing, bringing with him a wealth of experience from some of the world’s leading hospitality brands. With a distinguished career spanning Marriott International, Hyatt Hotels Corporation, Hilton,…
Mumbai, January 9, 2026: In a major move that signals the growing global reach of Indian pop music, Arjun Kanungo has signed an exclusive worldwide management and bookings deal with The Hello Group India (THG India) — a joint venture between Sony Music Entertainment India and global entertainment powerhouse The Hello Group. The partnership marks…
Himalaya BabyCare, has unveiled a heartwarming new campaign that captures a mother’s instinctive concern during her baby’s first winter. Set against the cold and dry air of winter, the film captures a tender moment of parents protecting their baby’s soft cheeks and skin. The DVC opens with a mother voicing her worry about how the…
Lohri is not just a festival of harvest; it is a festival of hope. Parle-G’s latest film steps into this moment with sensitivity, using the festival to reflect how tradition, emotion, and responsibility live together within families. The film is conceptualised by Thought Blurb Communications, a full-service creative advertising agency in India known for its…
Mumbai, January 9, 2026: Mphasis, a global AI-led and platform-driven technology solutions provider, has announced the appointment of Girish Srikrishna Paranjpe as the Chairperson of its Board. The appointment came into effect on January 7, 2026. Paranjpe succeeds Jan Kathleen Hier, whose tenure as Independent Director and Chairperson concluded on December 10, 2025. He has…
Birla Opus Paints, a brand from the Aditya Birla Group’s Grasim Industries, has launched a new film that beautifully captures how colour can bring people closer and strengthen emotional bonds at home. Staying true to its philosophy of ‘Duniya Ko Rang Do’, the story once again features the much-loved Opus Boy, who represents the magic…
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