CarDekho, India’s largest car search platform, has announced a $250mn round of funding that included $200mn Series E equity and $50mn debt in its pre IPO round. With the latest fundraising, CarDekho joins the unicorn club with a valuation of $1.2bn and becomes the first unicorn based in Jaipur, Rajasthan. It is the largest ever…
Shopify, a leading global commerce company, has appointed Bharati Balakrishnan as Country Head and Director, India, to spearhead its business in the fastest-growing ecommerce market of 2021 (eMarketer). Balakrishnan will be leading a growing team that will continue to focus on supporting made-in-India companies of all sizes and flavours on their journey to becoming leading…
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Aanchal Kohli has been named Head Of Corporate Communications at SoCheers, a Mumbai-based digital-first full-service advertising firm. Aanchal has worked in the fields of journalism and business communications for over ten years. She began her career as a writer and has contributed significantly to the media sector, covering the complexities of advertising and entertainment. She…
BalleBaazi.com’s saga with the 2011 World Cup heroes continues. The brand has roped in one of the greatest bowlers to have played for Team India, Zaheer Khan as their brand ambassador. Earlier the brand was endorsed by the Man of the Tournament in World Cup 2011, Yuvraj Singh. The Padma Shri & Arjuna award recipient…
Sagar Kadam has been named Associate Vice President – Subscription and Partnership for SonyLIV, the digital business of Sony Pictures Networks India Pvt. Ltd. (SPNI). On Wednesday, October 13th, 2021, he joined SPNI. He will be responsible for driving and growing SonyLIV’s subscription business through partnerships and alliances in this role. After a 2.5-year stay…
As part of a robust market expansion plan, Infinity Learn by Sri Chaitanya on boards the stylish opener and the batting mainstay of Team India, Rohit Sharma as its Brand ambassador. The ace cricketer will be the face of Infinity Learn’s multi-channel marketing campaign and brand activities. The company says that it aims to further…
YuppTV, the world’s leading OTT platform for South-Asian content has announced it has secured exclusive broadcasting rights for the ICC Men’s T20 World Cup 2021. The 45 T20 matches during the series, being held in 2 countries, will be telecast to users in 70 countries from October 17th to November 14th. Uday Reddy, Founder and CEO of YuppTV comments on…
A full-service digital advertising agency from the house of Merge Infinity Global, Chimp&z Inc wins the digital mandate for India’s first video poker app Hashtag Poker and Poker Sports League, affiliated with Mind Sports League. Along with social media and influencer management, the agency will also oversee its production and performance campaigns. The accounts were…
Sukkhi, India’s leading online-first fashion jewellery brand has roped in the iconic Bollywood actress Karisma Kapoor as their brand ambassador. The actress will be seen as the face of the brand, promoting its premium quality products which are available at attractive prices across India. As the festive season is approaching, Sukkhi is expecting a huge…
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