Customer Shastra, a startup founded by former WPP Customer Engagement head Anand Shiva, has won the mandate to manage ORM and customer experience endeavours for ITC Foods. The duties outlined focus around ITC Foods’ corporate philosophy of being customer centric thereby listening to customers and enhancing the understanding of customers. Customer Shastra will set-up a…
KisanKraft, India’s only company to serve their entire seed-to-harvest cycle of small and marginal farmers, has awarded its’ Public Relations mandate to Blue Lotus Communications, a 20-year-old knowledge-driven agency. KisanKraft has served more than 50 lakh small farmers through mechanization adoption to increase farmer earnings, crop productivity and cultivated area. The company has set up…
Amway India, one of the country’s leading Direct Selling FMCG companies today announced the appointment of Bollywood megastar Amitabh Bachchan as its brand ambassador. It is a time in moment as two most iconic, credible & trustworthy brands have come together to proliferate message on significance of holistic health & wellness, women empowerment, and inspiring…
Sociowash, a creative digital agency, has won the social media mandate for JAIN Online, an extension of Jain University. After a competitive pitch, the brand would be managed by Sociowash’s Mumbai office. The mandate consists of strategizing for and amplifying their social media presence. JAIN Online is an online learning platform that is a subsidiary…
Reliance Industries Limited (RIL) and bp’s fuel and mobility joint venture, Reliance BP Mobility Limited (RBML), today launched its first Jio-bp branded Mobility Station at Navde, Navi Mumbai, Maharashtra. Working in a challenging pandemic-affected environment, Jio-bp is bringing a network of world-class Mobility Stations offering multiple fuelling choices to the customers. While reimagining mobility solutions…
RoundGlass Tennis Academy, part of RoundGlass Sports, announced a year-long partnership with global sportswear brand, adidas as its performance partner. As part of the tie-up, starting November 1, adidas will provide its world-class performance tennis apparel, footwear, and accessories for the Academy players. The collaboration is aimed at promoting the development of Indian tennis by supporting promising players from the Academy. Talking about…
Spinny – a full-stack online-to-offline retail platform for buying and selling used cars – today announced the association of badminton icon PV Sindhu as one of the captains of Squad Spinny. With this association, Spinny aims to strengthen its brand vision of helping young Indians realise their dreams and aspirations, by providing a simple and delightful car buying…
Integrated marketing communications firm, The Mavericks India, has won the national PR mandate for India’s Leading B2B Fintech Startup, Razorpay. As one of India’s youngest fintech unicorns, Razorpay has been at every inflection point of the fintech ecosystem since its inception in 2014. The mandate includes strategic media outreach, integrated campaign planning and execution, and strategic…
Sports media platform, Parimatch News, with support of PMI – a service company engaged in the development and implementation of the expansion strategy for Parimatch News, takes pride in becoming the Platinum Partner of Tamil Thalaivas, who will play in Pro Kabaddi League 2021. Representing one of the strongest teams of Pro Kabaddi League this year,…
The volume of transactions in E-commerce has increased with the onset of the festive season. To help the E-commerce sellers make the most of the festivities, KredX, a leading integrated financial solutions provider, will be organizing Muhurat Trading Day – India’s biggest invoice discounting event on Thursday, October 28, 2021. Muhurat Trading Day 2021 will be a one-of-its-kind…
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