If there is one trend that has helped enterprise brands redefine success, it is the D2C (direct-to-consumer) model. E-commerce has long been the preferred shopping channel for millions across the globe. With the pandemic push, brands realised the necessity for building their online presence and connecting directly to customers by leveraging digital commerce channels. While…
IM Gaming, a multi-genre gaming platform, was rolled out in partnership with Indosat Ooredoo. Indonesia is one of Asia’s largest and fastest-growing gaming markets, with an estimated USD 1.1 Bn generated in 2019 and has witnessed further acceleration due to the pandemic. The IM Gaming portal and mobile app are powered by Mojo Gaming, a…
India is a country that has a long history of con men or artists, as they like to be called. These rare breed of crooks called ‘thought criminals’ do not need a gun or weapons to rob people of their cash or stickup a shop. They simply plan the job to perfection, deceive the public,…
Style Island- a premium online clothing store & styling consultant service, onboarded actor-model-influencer and fashion icon Gauahar Khan to start a new social media trend to unveil its latest Fall Collection 2021 with an Instagram Reels video. In this collaboration video, she outlines her unique wardrobe makeover with a quick switch from boring whites to her new sassy…
SHAREit Group, a global technology company, today announced that its file sharing, content streaming and gaming app SHAREit, has been recognised amongst the Top 10 fastest growing apps globally due to a high volume of downloads during Q3 2021. The rankings of the Top Breakout Apps in Q3 are provided by App Annie, which is…
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Jupiter, a digital banking experience built with a ‘you-first’ philosophy, announces its ‘Mission Invite’ campaign as the platform opens up to more users. Rajkummar Rao, a well-known actor recognized for his avant-garde movie roles, will be the face of this campaign and appear in a series of digital advertisements that run along the theme of…
Federal Bank and Aditya Birla Health Insurance Co. Limited (ABHICL) have announced their bancassurance partnership today. Through this partnership, Federal Bank will be able to provide their customers innovative health insurance solutions offered by ABHICL. Customers will have access to ABHICL’s industry-first innovative solutions such as, Day 1 cover for asthma, high blood pressure, high…
As per Indian Stroke Association, the stroke disease burden in India has increased nearly 100% in the past few decades. Yet, stroke goes undetected. The reason: people at risk are still unaware about the signs of stroke, such as slurred speech, and the fact that action should be taken within 4.5 hours. Unfortunately, most of…
Bangalore-based performing arts academy, Kafqa Academy, has named Cha-Chi Communications as its public relations and brand communications partner following an extensive review process. The partnership will bolster the online performing arts academy’s communications campaigns and help widen its reach to ensure strong positioning and greater visibility among its target audience. Speaking on the announcement, Shariq Plasticwala,…
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