TO THE NEW named Sushil Jethaliya as Business Unit Head – Middle East
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TO THE NEW named Sushil Jethaliya as Business Unit Head – Middle East

TO THE NEW, a global provider of digital transformation and product engineering services, announces the appointment of Sushil Jethaliya, an industry veteran with over 2 decades of experience, as the Business Unit Head for its Middle East region. Sushil brings with him a bouquet of useful industry experiences acquired through his association with multiple customers…

Vivek-Krishnani

Whistling Woods International named Vivek Krishnani as an Independent Director to the Board

Whistling Woods International, Asia’s top institute of film, communication, and creative arts, announced the nomination of Vivek Krishnani as an Independent Director to the board of directors during a recent Board Meeting. His appointment will last until November 2021. Vivek Krishnani has a diverse range of experience in strategic planning, distribution, marketing, and syndication with…

The Q’s maiden brand campaign reinforces its ‘Zara Hatke’ proposition
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The Q’s maiden brand campaign reinforces its ‘Zara Hatke’ proposition

Launched with a promise of offering its viewers content that is differentiated, distinct and yet relatable, The Q’s style and offering has successfully positioned it as one of India’s youngest and fastest growing Hindi General Entertainment channel. Continuing to place its bets on its omnipresent strategy, The Q now launches its maiden brand campaign titled…

MTV Beats
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MTV Beats turns 5; garners 370mn cumulative viewers

India’s No. 1 contemporary Hindi music channel, MTV Beats, ends 2021 on a high note, as it completes five years of entertaining its audience with engaging programming and exciting innovations. The ultimate destination for music aficionados, MTV Beats has been the perfect excuse to dance and party for half a decade now. To celebrate this loyalty and love…

Manish-Tiwari
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Fractal named Manish Tiwari as Chief Information Officer

Fractal, a global provider of artificial intelligence and advanced analytics solutions to Fortune 500® companies, today announced the appointment of Manish Tiwari as Chief Information Officer. In his role, Manish will be responsible for strategizing and execution of digital transformation for the company and oversee IT operations, cyber security & risk management. Manish is a…

Pooja Yadav
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Edelweiss General Insurance named Pooja Yadav as Chief Product Officer

Edelweiss General Insurance (EGI), a digital insurer, has reinforced its leadership team by appointing Pooja Yadav as Chief Product Officer (CPO). Pooja will be responsible for the launch and development of new products and services, as well as the creation of a complete product platform, all in keeping with the company’s objective of making insurance…

MX Player named Suresh Menon as the Content and Creative Head for MX Studios
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MX Player named Suresh Menon as the Content and Creative Head for MX Studios

With the launch of MX Studios, MX Player is now allowing marketers to engage with its big and diversified audience through creative storytelling and new scripted formats that provide them with fresh content options and allow them to convey immersive experiences. MX Studios, which is positioned as a facilitator for brands to tell compelling tales…

The Glitch Bags Creative Mandate for Grip Invest
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The Glitch Bags Creative Mandate for Grip Invest

The Glitch, a full-service digital-first creative agency, has been awarded the creative content mandate by Grip Invest, a new-age investing platform. Grip hopes to raise awareness of alternative investment alternatives that allow investors to generate passive income by partnering with The Glitch. The Glitch will also be in charge of Grip’s branded creative material across…

D2C fashion brand Bewakoof launches Curated Expressions Marketplace
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D2C fashion brand Bewakoof launches Curated Expressions Marketplace

India’s leading  D2C fashion brand Bewakoof has launched a curated marketplace welcoming fun, expressive and unique brands like themselves. The brand has signed up over 150 brands like Chumbak, Mad overprint, Brown Mocha, Fugazee, Peri Pai, Fighting Fame, Urban Estilo, HueTrap, Style Quotient, Dilinger, Smugglerz, Clovia, Noise, Boat, Campus Sutra, Ustraa, Difference of Opinion and…