Oleev ropes in Lara Dutta as Brand Ambassador, launches new ad campaign

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Oleev, India’s premium edible oil brand, has appointed former Miss Universe and actor, Lara Dutta as the brand ambassador for their range of olive and multisource cooking oils. The new TVC that has been launched for Oleev Active shows Lara Dutta’s proactive approach to a healthy lifestyle while portraying multiple roles. She is shown juggling between her professional and personal responsibilities and playing the most pivotal role of maintaining her family’s health by being mindful of her cooking choices. This defines a new era for the brand and reflects the brand positioning statement ‘Behtar Kal Ki Shuruaat, Aaj Se’.

The commercial highlights the perfect balance that a woman brings to a family, be it business decisions, daily lifestyle or family’s health, she knows what’s right and what’s best. It will be released across GEC, regional channels and OTT platforms in English, Hindi, Bengali, Marathi, Telugu and Kannada language.

Post the pandemic, people have started to prioritize health much more than ever and focus on incorporating a healthy diet for a healthy lifestyle. While balanced nutrition is an integral factor for nourishing the body, using good quality and right products is equally essential for boosting one’s immunity. Oil is an important and basic ingredient in cooking and contributes majorly to one’s health. Thus, choosing the right cooking oil is the first step towards an active and healthy lifestyle.

Commenting on this, Akshay Modi, Managing Director, Modi Naturals Ltd. says, “The past year has been a real eye-opener in the context of preserving our health and building our immunity. People have become more mindful of what goes inside their system and are partaking in a healthy lifestyle. Lately, we have also seen much of the younger generation fall prey to cardiovascular diseases. Hence, taking a proactive approach is essential and that comes from making the right choices. Oleev Active is a healthy multisource cooking oil that has the goodness of olive oil and contains oryzanol, a powerful natural antioxidant that protects against heart disease by maintaining optimum cholesterol levels. It also provides the combined nutrients and boosts immunity which keeps you active throughout the day.”

He further added, “We wanted to convey the message of fitness and active lifestyle through the TVC, and Lara Dutta is an ideal fit. In fact, not many people know that she’s a certified yoga trainer. For years, we have seen her involvement in fitness, and it stayed the same even post her pregnancy. Her unbridled enthusiasm and discipline towards fitness is impeccable.” 

With lifestyle diseases being a major concern today, this campaign will help promote a healthy approach and the significance of incorporating a nutritious diet for a proactive lifestyle. Oleev Active is a blend of olive oil and rice bran oil and contains essential fatty acids along with linoleic acid, which is scientifically known for preventing lifestyle diseases. And with heart risk also being a great concern today, it helps in lowering cholesterol and reduces the risk of heart diseases.  The Oleev range starts at around Rs 200 and is available across India.