Meera, an iconic hair care brand from the house of FMCG major CavinKare today announced the digital launch of Meera Music. An initiative by the brand, the property aims to bring the younger generations closer to traditional music through Carnatic Fusion. Commenting on the launch, Raja Varatharaju, Business Head – Personal Care said, “We are delighted to launch…
Marketing Agency, Sociapa has bagged the Digital Mandate for Americana – the leading FMCG major Bonn Group’s product line for biscuits and Bonn’s biscuits. Currently, Bonn and Americana have wide variety in biscuit category including cream, cracker, cookies and others. Founder of Sociapa, Dheeraj Raj, says, “We have been taking care of the social and the creative mandate…
The pan-India based PR agency Clarity Communication has bagged the PR mandate for Dhurina, a new age EdTech start-up founded in 2019. The agency is all geared up to manage the brand’s reputation, augment its daily visibility, strategic communication counsel, and end-to-end media relations. The contract comes as another acknowledgement of Clarity Communication’s exceptional expertise…
HomeLane announced the appointment of Narayanan Rajagopalan as its new Vice President- Design to lead the design team and to stay ahead of emerging design trends in home interiors. Narayanan will report to HomeLane’s Co-Founder & COO Tanuj Choudhry, starting February, 2022. In his new role, Rajagopalan will bring together his expertise in experience design…
Head Digital Works, India’s premier online skill gaming company, today announced that it has roped in Bollywood superstar Shah Rukh Khan as the Brand Ambassador for its online multi-gaming platform – A23 (www.a23.com). The Baadshah of Bollywood will feature in A23’s ‘Chalo Saath Khele’ campaign along with a first of its kind responsible gaming campaign,…
Recode, a homegrown Makeup and Skincare brand, has roped in Bollywood actress Swara Bhasker as their brand ambassador. Directors and Founders Dheeraj Bansal and Rahul Sachdeva spoke about the collaboration and said,, “Having someone like Swara Bhasker was undoubtedly the most viable option as she has an appeal that speaks to the masses, is unabashedly herself. With this…
Mathangi Sri has been appointed as the Chief Data Officer of CredAvenue. Mathangi comes to CredAvenue from Gojek, a Southeast Asian integrated technology organisation, where she was the Head of Data Organization for GoFood, Gojek’s food division. She has extensive expertise developing high-impact data science solutions and products at scale for both large corporations and…
The pandemic has seen the online gaming industry going beyond the obvious source of entertainment and emerging as one of the best sources to learn and upgrade knowledge through fun playing games, especially among the youngsters. Seeing this tangible shift in the gaming industry, the new players in the market are entering with innovative ways…
Spinny, India’s fastest-growing retailing platform for pre-owned cars, announced the appointment of Suvid Bajaj as Head of Marketing. Under his leadership, the marketing vertical will focus on strategic business expansion, elevating brand awareness, driving brand adoption in a sustainable way & continuing to grow Spinny’s credentials as an industry thought leader. Prior to joining Spinny,…
Urban Company, Asia’s largest online home service platform has named Initiative Media, the full-service media arm of Mediabrands India as its media agency on record. The account was won following a closely contested multi-agency pitch and will be managed out of the agency’s Gurugram office. The mandate includes both, online and offline media duties and…
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