Panasonic India – a leading diversified technology company, with over 60 years of expertise in manufacturing Air Conditioners, today introduced a new 360-degree marketing campaign “AC for Healthier Homes” to promote safe and healthy indoor spaces using smart and intelligent air conditioners. The campaign conceptualised by Wunderman Thompson India has been designed keeping in mind millennials who aspire…
Mumbai-based Supari Studios, the content studio vertical of new-media network Kulfi Collective has collaborated with Krafton, Inc., South Korean video game developer for a digital campaign for its online multiplayer battle royale game, Battlegrounds Mobile India (BGMI). This collaboration saw Supari Studios conceptualize and create two TV ads revolving around how, while society may judge…
Shirish Kotmire has been named the new Chief Executive Officer of Mumbai-based Smaaash Entertainment Pvt Ltd. Shirish has over three decades of expertise in both mature multinational corporations with ambitious growth strategies and successful new enterprises and start-ups. He is the archetypal growth hacker, demonstrating entrepreneurial spirit through creativity, team building, professional work ethic, and…
Honasa Consumer Pvt. Ltd. (HCPL), the parent company of Mamaearth, and The Derma Co., and the fastest-growing House of Brands for personal care, launches a new skincare brand – AYUGA, a brand crafted with the perfect balance of traditional, authentic & honest ayurvedic recipes and face yoga rituals for modern millennial skincare. The brand has…
Upstox, one of India’s leading investment platforms, today announced the addition of three senior executives to its leadership team. The company has appointed Harish Narayanan as Chief Growth Officer, Saurabh Agarwal as Vice President – New Initiatives, and Jayant Chauhan as Senior Vice President – Finance. With this hiring, Upstox aims to extend operations, as…
Yahoo has promoted Paul Sigaloff as Vice President, Head of APAC. Effective immediately, Sigaloff will lead sales for the ad technology business across the entire Asia Pacific region. Previously VP of ANZ INSEA, his expanded remit now includes Australia, China, Hong Kong, India, Japan, New Zealand, Singapore, Taiwan, and Southeast Asia. Commenting on the appointment, Sigaloff says he’s looking forward to…
ET Medialabs, a leading Growth Marketing & Analytics Company, recently announced its latest collaboration with Drip capital, a California-and India-based fintech company focused on solving the working capital problem for SME exporters using technology. ET MediaLabs will help Drip Capital generate more leads through this association by providing focused, functional performance marketing services to achieve…
Lintas Live has won the Global Integrated Communications mandate for Lagos Free Zone (LFZ), Nigeria. Lagos Free Zone is a subsidiary of Tolaram, one of Africa’s leading industrial conglomerates. The agency won the mandate for this business in a multi-agency pitch against several other holding company brands. As the lead-agency, Lintas Live will work with…
Lionsgate Play is all set launch its second Indian Original Jugaadistan that breaks the clutter and redefine the way campus stories are brought to life. Jugaadistan is a gritty and real take on campus life and highlights how ‘jugaad’ becomes the cornerstone for students who are wading through the many ups and downs. While their…
ATechnos- a growing leader in IT Services, IOT based Services, Tech Marketing Services, Games and Gamification, broadcasting technologies, and outsourcing today announced the appointment of Mr. Sunil Batta as its Chief Business Officer for overseas businesses. Mr. Sunil will be responsible for creating new business opportunities overseas and continuing strong relationships with the existing international clients. Sunil is a seasoned…
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