Colors Tamil, the fastest growing GEC in Tamil Nadu unveiled the first promo of its upcoming brand new fiction show, Meera starring Actor Kushboo. Set to go on air starting from March 28th 2022, the show narrates the bitter-sweet relationship of a husband and wife and how they reconcile years later after their separation, owing…
Japanese major agency, ADK, today announces the acquisition of Rage Communications, an independent agency that specialises in digital experience design and eCommerce solutions. The partnership will combine both organisations’ capabilities in digital marketing, web design and development, analytics, data-driven insights, and content narratives to drive integrated end-to-end performance and brand campaigns for clients. Headquartered in Chennai, Rage…
Leading French fashion brand, Celio Future Fashion Pvt. Ltd. has appointed Digitas India as its Agency of Record for building the brand on digital. The mandate includes digital communications including media. Digitas India won the business after a multi-agency pitch and will play a significant role in promoting the brand ethos and product offerings of the…
boAt has onboarded Actress Rashmika Mandanna for their wearables category and their women’s day campaign ‘#DanceThroughLife’. The Pushpa fame, Rashmika is also the first female ambassador onboarded by boAt exclusively for the wearables category and to endorse TRebel Collection – a vibrant & fiesty range of audio and wearables designed for women. With this campaign,…
Josh, India’s fastest growing and most engaged short-video app wrapped up the third edition of its original IP ‘World Famous’ in a Grand Finale in Jaipur, last evening. Hosted at a private property in the city, the 3-week mega talent hunt spanning three cities, across the northwestern state of Rajasthan concluded in a star-studded Grand…
Locus, a global logistics technology company that solves for final mile efficiency with its end-to-end platform solution, has appointed Anusha Yomahesh as Director – Brand and Content Marketing, and Anshu Singh as Vice President – Human Resources. As Locus scales and expands exponentially in North America, Europe and South-East Asia, Anusha will oversee all aspects of its brand growth and operations…
Ringing in the summers with one of the most anticipated campaigns of the year, beverage brand Pepsi® today unveiled its latest campaign featuring brand ambassador Salman Khan. Bringing back the magic of innovative storytelling, the latest TVC showcases Salman Khan in a dual role and makes Pepsi® the first-ever brand in India to use ultra-hi-tech…
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Disruptive Indian beverage major, Parle Agro is set to pull out all stops and make summer 2022 a power packed one. The company that prides itself on having among India’s most valued and loved celebrities as ambassadors for their beverage brands, has now signed on Ram Charan as brand ambassador for the iconic Frooti brand along with Alia…
Leading packaged beverage brand PaperBoat has named The Script Room as their creative agency. The mandate comes with creative duties round the year. The Script Room is a fast-growing writer’s hub & bespoke audio-visual advertising firm working on some of the reputed and futuristic brands in the country. As part of their responsibilities, The Script…
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