realme, the world’s fastest-growing smartphone brand, has announced its collaboration with FDCI x Lakmé Fashion Week as a co-partner. The first-ever association of the world’s fastest-growing, trendsetting brand with the country’s premier fashion event, underlines realme’s commitment to endorse sustainable trends in its product design and heritage. Fashion Design Council of India (FDCI) together with…
4700BC, India’s Premium Snacks Brand currently focused on Popcorn and Corn-based products, has appointed PR Pundit, an award-winning, integrated communications consultancy, as their strategic communications partner for India. PR Pundit will be responsible for strengthening brand affinity for the much-loved snacking brand among its stakeholders including strategic media and community-led engagements to steer impactful campaigns…
DigiChefs, an independent and high-performing creative agency based out of Mumbai has retained the digital performance marketing mandate for Purnartha, an intermediary providing Investment Advisory and Portfolio Management Services. Under the mandate, the agency will continue to manage online performance marketing campaigns for the brand through various ad platforms. Their current focus is on generating…
On the occasion of women’s day, Grapes, an Integrated-marketing agency, announced the appointment of Shradha Agarwal as the Chief Executive Officer. She will be based out of the agency’s headquarter in Delhi and will manage the overall business and operations of the company. Shradha Agarwal takes the baton from Himanshu Arya, who will move to a more strategic…
Carmesi, India’s prominent feminine hygiene and women’s wellness brand, announces actress Mithila Palkar as the brand ambassador for its Period Care and Hair Removal categories. The brand is known for its bold persona that challenges stereotypes of the feminine hygiene industry by constantly innovating and vocalizing women’s issues. For International Women’s Day this year, Carmesi…
Network18 has partnered with Truecaller to launch #ItsNotOk campaign, to raise awareness about why it’s important for women to ‘Call It Out’ on harassment issues, leading conversations on how the society can enable safer digital environment for them The campaign #ItsNotOK will be launched on the International Women’s Day, 8th March 2022 and will bring together…
Since its launch in 2017, Sony BBC Earth has paved way for world-class content in the factual entertainment category. Imparting knowledge and inspiring its viewers with insightful storytelling and pathbreaking shows, the channel has completed its 5-year milestone. Celebrating this landmark in its special way, Sony BBC Earth launched a 360-degree campaign titled ‘Make every moment meaningful’and a…
Ethosh Digital, one of India’s leading cutting-edge digital experience creation firms, has announced the elevation of Director Kiran Parashar to the role of Chief Executive Officer. Kiran will replace Rahul Deshpande (Co-founder and Director) as Rahul assumes his new role as Chief Growth Officer and continues to oversee the board. Kiran brings multi-dimensional leadership experience…
Colors Tamil, the fastest growing GEC in Tamil Nadu unveiled the first promo of its upcoming brand new fiction show, Meera starring Actor Kushboo. Set to go on air starting from March 28th 2022, the show narrates the bitter-sweet relationship of a husband and wife and how they reconcile years later after their separation, owing…
Japanese major agency, ADK, today announces the acquisition of Rage Communications, an independent agency that specialises in digital experience design and eCommerce solutions. The partnership will combine both organisations’ capabilities in digital marketing, web design and development, analytics, data-driven insights, and content narratives to drive integrated end-to-end performance and brand campaigns for clients. Headquartered in Chennai, Rage…
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