Adosh Sharma has been named as the new Country Expansion Manager for IKEA’s India division. IKEA (part of the Ingka Group) is the world’s leading Swedish home furnishings store. Adosh, a seasoned IKEA executive, will succeed Per Hornell as part of the IKEA India management team, reporting to Susanne Pulverer, CEO-CSO. Adosh will manage IKEA…
Platinum Outdoor rolls out an aggressive out-of-home (OOH) campaign for Parle Agro’s iconic beverage brand, Frooti. After two years of the pandemic mandated lockdown, the objective was to capitalize on the huge revival of outdoor commute with large impact hoardings and branding at heavy traffic areas to drive enormous visibility and reach for the brand…
As part of its objective to develop an environment that simplifies Crypto, CoinSwitch, India’s leading Crypto investing app, has engaged Ankit Vengurlekar as Editor-in-Chief to improve user education activities. Ankit has spent over two decades driving content, dialogues, and community interaction across newsrooms and multinational organisations, and will assist CoinSwitch in making complicated concepts like…
Sony Entertainment Television is set to bring back its homegrown kids singing reality show, “Superstar Singer 2”. After a super successful first season, produced by The Content Team (TCT), the show will continue its quest to find India’s next superstar singer starting April 23rd, every Saturday and Sunday at 8 pm on Sony Entertainment Television….
Hero Electric, India’s largest electric two-wheeler company, has partnered with BOLT, India’s largest EV Charging Network, to set up 50,000 EV charging stations in India in the next one year. As part of the collaboration, BOLT chargers will be installed in more than 750 Hero Electric’s touch points across India benefitting over 4.5 lakh customers. Furthermore, around 2,000 Hero Electric riders will avail free of cost BOLT…
In November 2020, Afghanistan announced its official Women’s Cricket team – a first in its history. For a country ravaged by war and conservatism, this was a path-breaking achievement for the sport loved by billions in this part of the continent. However, by August 2021, a new regime had taken over that banned women in…
Disruptive Indian budget hotel chain major, Treebo Hotels unveils its digital ad campaign ‘Acha Hua Treebo Kiya’ that features a corporate duo. The ad film is aimed at coaxing travelers to plan and book their trips with Treebo. The ‘Acha Hua Treebo Kiya’ ad campaign draws particular attention to its quality affordable stays. Treebo has…
Crocs, Inc., a global leader in innovative casual footwear, today announced that Deanna Bratter joined the business as Vice President, Global Head of Sustainability. In this newly created role for the organization, Bratter is responsible for driving the company toward its aggressive goal of achieving net zero by 2030, and enhancing commitments and impacts across…
The Global Esports Federation is set to stage the first-ever South American Esports Championships in parallel with the 2022 South American Games, in Asunción, Paraguay on October 2-3, 2022. “We are making exciting headway as we continue to bring our global events portfolio to different continents of the world. The South American Esports Championships supports the Global Esports Federation’s mission…
Cricketer Shardul Thakur has joined Khadim as their Brand Ambassador. Khadim is a native footwear brand renowned with cheap fashion. Since his debut in 2017, Shardul, a bowling all-rounder, has represented the International Men’s Cricket team in all forms. He’s also committed to the Delhi Capitals in the Indian Premier League for the 2022 season….
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