Cricketer Shardul Thakur has joined Khadim as their Brand Ambassador. Khadim is a native footwear brand renowned with cheap fashion.
Since his debut in 2017, Shardul, a bowling all-rounder, has represented the International Men’s Cricket team in all forms. He’s also committed to the Delhi Capitals in the Indian Premier League for the 2022 season.
The company is hoping to capitalise on Shardul’s fame as a cricketer, particularly among Gen Z and millennials, to grow its influence across the country. The campaign “It’sWowItsKhadim” was used to launch the partnership.
“The campaign seeks to highlight the new fashionable range of products, the refreshed in-store experience and reinforce the affordable price point. The trinity will deliver the delightful “It’sWoWIt’sKhadim” experience to consumers. The campaign is being heavily promoted on digital platforms with focus on select markets. Apart from the media the association will also be extended to instore, retail and consumer touchpoints.“ Said Namrata Ashok Chotrani, CEO, Khadim India Limited.
Khadim as a brand has been constantly reinventing itself to remain as a relevant option for youngsters while choosing affordable fashion footwear brand under all the categories – Heels, Flats, Work Wear, Sports, Canvas, Comfort, Outdoor, Casual, Contemporary, Sandals, Formals, Loafers & Chappals.
“We are excited to take the “ItsWowItsKhadim” experience to our consumers through our latest campaign. We are delighted to partner with Shardul Thakur as an ambassador and look forward to a successful association.” Said Namrata Ashok Chotrani, CEO, Khadim.
