Digimaze bags the Performance Marketing mandate for Superkicks and Hush Mattress
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Digimaze bags the Performance Marketing mandate for Superkicks and Hush Mattress

Digimaze has successfully bagged the Performance mandate for Superkicks and Hush Mattresses, shortly after gaining the mandates for Covifind and LoveLocal.  Superkicks is India’s finest sneaker and streetwear brand, with a diverse selection of sneakers and a haven for sneakerheads.  Hush Mattresses is the most popular mattress brand in the United States.  Hush has been the most trusted and leading mattress brand in India for the past 20 years, as well as the leading brand for 5-star hotels, resorts, and palaces. As part of Superkick’s mandate, Digimaze was tasked with creating campaigns and engaging people on the company’s website using performance marketing.  This move will improve Superkick’s ability to provide some of the top sneakers not just on their website but also in stores. Hush Mattresses is a company that sells a variety of mattresses, including memory foam and orthopaedic mattresses. Hush Mattresses will use Digimaze to develop performance marketing techniques that will assist the company grow its digital presence while also collecting its own client base and diverting them to its website and a fast-moving…

Rainshine Entertainment, Animasia Studio launch ‘Young Captain Nemo’ as a Web 3.0 multi-format content franchise
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Rainshine Entertainment, Animasia Studio launch ‘Young Captain Nemo’ as a Web 3.0 multi-format content franchise

Rainshine Entertainment, a wholly-owned subsidiary of Rainshine Global Inc., a global entertainment company that backs creator-led storytelling, and Animasia Studio, the animation and digital content production house, join forces to co-produce one of the biggest franchises for young adults and families – Young Captain Nemo. Anchored by RainBlox, Rainshine’s proprietary blockchain platform, Young Captain Nemo will…

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Meesho celebrates small businesses in its latest IPL campaign
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Meesho celebrates small businesses in its latest IPL campaign

Meesho, India’s fastest-growing internet commerce company, today launched its latest campaign to celebrate small, hyperlocal businesses, tapping into the cricket fever surrounding the T-20 League. It is not uncommon to see cricket fans huddled around small stores or corner shops, catching up on the latest on-field action on their way back from work or while…

Josh Talks named Network18’s Pawan Sharma as Business Head
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Josh Talks named Network18’s Pawan Sharma as Business Head

Pawan Sharma, Network18’s National Head Revenue (Focus-Hindi and Regional News), has left the company after 1.5 years and will join Josh Talks as Business Head. At Josh Talks, he will reportedly be in charge of revenue and branded content. Sharma has 16 years of expertise in Revenue Management, Content, Strategic Business Planning, Sales Strategy, and…

Advent PR bags communications mandate for Kanodia Cement
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Advent PR bags communications mandate for Kanodia Cement

Advent Public Relations, a Delhi-based PR firm, has been hired to handle Kanodia Cement Limited’s communications. Kanodia Cement Limited is a pioneer in the cement sector. Advent PR will be in charge of creating, implementing, and administering Kanodia cement’s strategic and creative solutions as part of the mission as their trusted PR partner. Advent Public…

Zero Gravity Communications bags full-service mandate of Qutone
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Zero Gravity Communications bags full-service mandate of Qutone

Zero Gravity Communications has been awarded the full service integrated mandate of popular ceramics brand Qutone. It will be responsible for brand strategy, overall communications and advertising duties. Founded in 2008, Qutone ceramics has established itself as a major player in the ceramic manufacturing industry and has become a trendsetter through several high-tech innovations. Confirming…

Zee Cinema presents the WTP of romantic film ‘Radhe Shyam’ on 24th April
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Zee Cinema presents the WTP of romantic film ‘Radhe Shyam’ on 24th April

Zee Cinema is all set to air the World Television Premiere of Prabhas – Pooja Hegde starrer ‘Radhe Shyam’ on 24th April at 12 noon. Touted to be India’s most expensive romantic genre film, this story, set in the background of old Europe, is replete with lavish imagery and spectacular picturisation. All this coupled with…

IKEA India named Adosh Sharma as Country Expansion Manager
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IKEA India named Adosh Sharma as Country Expansion Manager

Adosh Sharma has been named as the new Country Expansion Manager for IKEA’s India division. IKEA (part of the Ingka Group) is the world’s leading Swedish home furnishings store. Adosh, a seasoned IKEA executive, will succeed Per Hornell as part of the IKEA India management team, reporting to Susanne Pulverer, CEO-CSO. Adosh will manage IKEA…

Platinum Outdoor rolls out nationwide OOH campaign for Parle Agro’s Frooti
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Platinum Outdoor rolls out nationwide OOH campaign for Parle Agro’s Frooti

Platinum Outdoor rolls out an aggressive out-of-home (OOH) campaign for Parle Agro’s iconic beverage brand, Frooti. After two years of the pandemic mandated lockdown, the objective was to capitalize on the huge revival of outdoor commute with large impact hoardings and branding at heavy traffic areas to drive enormous visibility and reach for the brand…