Sonam Kapoor, a Bollywood actress, has invested an unknown sum in online gaming firm Irreverent Labs’ blockchain-based game MechaFightClub (MFC). According to the US-based firm, MechaFightClub is a metaverse gaming platform with each character in the game being an individually unique, artificially intelligent non-player-character (NPC) living on blockchain as an NFT. Irreverent Labs, founded in…
Nazara Technologies, an India-based diversified gaming and sports media platform with a presence in India and across emerging and developed global markets such as Africa and North America, has announced its audited standalone and consolidated results for the fourth quarter and full year ended March 31, 2022. As of March 31, 2022, Nazara has diverse…
With a strong presence in luggage and backpacks, American Tourister is one of the most trusted and iconic brand in the travel gear category. The brand roped in Virat Kohli as its brand ambassador in 2016 and since then has come up with various innovative campaigns. This year, American Tourister is back with yet another intriguing campaign…
FairPlay Group, the world’s largest sports exchange, has emerged as the market leader in providing multi-faceted online gaming experiences and updates. In a country that is fixated with all things sports, particularly cricket, FairPlay Group has successfully become a household name with its multitude of offerings. The first and most widely visited platform – FairPlay…
Brooke Bond 3 Roses has debuted its new television commercial, Idhu Namma Tea(m), in which they collaborated with the IPL’s Chennai Super Kings for the 15th season. The campaign uses the message ‘Idhu Namma Tea, Idhu Namma Team’ (It’s Our Tea, It’s Our Team) to connect with the audience by welcoming and trusting CSK’s new…
The Knight Riders Group has obtained the rights to own and run the Abu Dhabi franchise, and will establish Abu Dhabi Knight Riders (ADKR) as an integral element of the UAE’s main T20 league, according to the UAE T20 League. The Knight Riders Group has established a household name in T20 cricket over the last…
ZEE5, India and Bharat’s largest home-grown video streaming platform, announced the release of the blockbuster movie ‘RRR’ on ZEE5 from 20th May, 2022. Expanding its TVOD portfolio, ZEE5 is set to launch the movie in multiple regional languages Tamil Telugu Kannada Malayalam with English subtitle across the globe in TVOD. The film, directed by SS…
MTV Beats, VH1 and KaanPhod, as well as English entertainment businesses Colors Infinity and Comedy Central, have had their digital marketing responsibilities taken over by Sociowash, a digital and youth marketing consultancy. With NFT (Non-fungible Token) marketplace fullyfaltoonft.com, it also has digital responsibilities for multiformat content destination Fully Faltoo YouTube channel. All operations connected to…
FoxyMoron has won the digital creative brief for Kotex, Kimberly- Clark’s feminine hygiene brand. The business will be managed out of its Mumbai headquarters after a multi-agency pitch was won. Commenting on the win Prachi Bali, national head partnerships and business head, North, FoxyMoron (Zoo Media), said, “Our work in this category in the past…
Umesh Bopche has been named the new CEO of Cheil India’s digital agency, Experience Commerce. Bopche will be in charge of putting Experience Commerce (EC) on a fast track to success. Experience Commerce will position itself as a holistic, full-service agency under his guidance, offering and developing new service lines and verticals for existing and…
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