Symphony Limited has enlisted the help of cricketers Harbhajan Singh and Shikhar Dhawan for a groundbreaking AI-led national initiative. For over 2,300 stores throughout India, the brand has worked with ReAI to generate hyper-personalized video films. This is the first time a brand has used artificial intelligence to start geo-targeting for each retailer in the…
Cartoon Network has announced ‘Dragon Ball Super’ in Hindi, Tamil, and Telugu for the first time. The channel is delivering the action-packed adventures of Goku and his friends with a day-long “Dragon Ball Super Sunday” stunt on May 22 from 9 a.m., celebrating the unique style of Japanese animation. It will thereafter air at 10.30…
Platinum Guild International (PGI) India announces the of launch of its signature annual retail activation– Platinum Season of Love, a month-long initiative from 6th May 2022 to 5th June 2022. Emboldened by the immense success of its previous editions, this fifth edition of Platinum Season of Love, brings together all 3 brands of platinum to…
Ranadheer Velamuri has been named Senior Vice President – Engineering at Locus, an order-to-delivery dispatch management platform that addresses logistics difficulties and enables simple process automation. Locus will revamp its technical team under his supervision in order to build and improve its cutting-edge, enterprise-ready solutions for excellence in last-mile logistics. Velamuri has more than 20…
Skillmatics, a global brand for children’s educational games and resources has raised US$16 million in Series B funding, led by Sofina with participation from existing investors, Sequoia Capital India and Jalaj Dani Family Office. The funds will be used to strengthen Skillmatics’ presence in the US, expand the brand’s product offerings to new age groups…
Reminiscing the good old childhood days of playing board games, Witzeal, the new age gaming technology company, has launched ‘Big Ludo – a skill based board game’ on its multi gaming platform – Big Cash. The game gives its players a unique and equal chances to win exciting rewards, if played using skills. Furthermore, the…
White Oak Capital Management, an investment management and advisory firm, has chosen IdeateLabs, India’s premier independent full-service marketing agency, to handle its digital marketing. After a multi-agency pitch, the account was won. The account will be managed primarily by IdeateLabs’ Mumbai office. The agency will be in charge of all creative communication tasks, as well…
upGrad for Business (uGB), the B2B branch of Asia’s higher edtech behemoth upGrad, has added to its executive leadership team with significant recruits to support the expansion of its outcome-based learning approach for Indian corporations. The addition of Ketaki Kadekar as Director of Customer Success and Growth and Dolphy Dias as Director of Sales to…
Godrej aer, a bathroom, car and home fragrance brand, unveiled a new TVC campaign, ‘if bathrooms could talk’ for Godrej aer power pocket, its amazing range of bathroom fragrances. The campaign emphasizes that if bathrooms could indeed talk, they would only ask for Godrej aer power pocket due to its great fragrance that lasts up…
Cheil India, a major private marketing solutions firm, has appointed Vikas Chemjong as its new Chief Creative Officer (CCO), with effect from May 17th, 2022. Chemjong will work closely with the company’s executive team to help develop and implement the creative vision, strengthen creative capabilities, drive the appointment of fresh talent, and guide new business…
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