Fans of Stranger Things and Money Heist will want to start clearing out their closets, as The Souled Store is all set to launch a capsule collection inspired by the country’s biggest hit shows. Pop-culture and apparel wear brand, The Souled Store has teamed up with Netflix to create a line of exciting merchandise, including…
WATConsult, an Isobar company and the globally awarded hybrid digital agency from dentsu India, has bagged the creative and social media mandate for CarDekho, India’s biggest digital automotive solutions provider. The account was won following a competitive pitch process and will be managed by the agency’s Delhi office. As per the mandate, WATConsult will be responsible…
With GodLike, Rooter has inked the largest esports agreement in India. Rooter will have exclusive live streaming rights to GodLike’s BGMI, Free Fire, CODM, and other innovative kinds of live gaming content as part of the agreement. Rooter will also serve as a sponsor for GodLike in all upcoming tournaments and events, extending the two…
Abhinav Parshad (PD) has been named Senior Creative Director at Digitas India, a Publicis Groupe marketing and technology services company. He comes to Digitas India from Dentsu Webchutney with the goal of expanding and scaling the agency’s creative technology solutions across the region. Abhinav will report to Abraham Varughese, Digitas India’s Chief Creative Officer. Abhinav…
Josh, an Indian short-video app, has formed a strategic partnership with Brut India, a digital video publisher platform, to give Josh app users with a mix of exclusive, original, and historic content. Josh and Brut India will use their platforms for video news and information consumption to enable billions of conversations about culture and social…
Celebrating its ongoing 25th anniversary, Zebronics, a leading Indian IT peripheral and consumer electronics brand has launched its new campaign “Unleash the Champion” featuring ace cricketers that resonate with the brand’s message of motivation, overcoming challenges, and the courage to beat the odds, which is what the brand has been doing with its ‘Always Ahead’…
PRHUB Integrated Marketing Communications, one of India’s leading full-service, independent integrated marketing communications firms, announced today that it will collaborate with Singapore-based APRW to launch a specialised communications practise aimed at start-ups looking to expand within and beyond the Asia-Pacific (APAC) region. The new practise will be run by IPREX, a leading international communications network…
BORNHi, a data-driven digital and creative company has bagged the Creative and Digital mandate for FUJIFILM India. The account was won after a multi-agency pitch involving several rigorous rounds of evaluations. The account will be serviced by BORNHi’s, Gurgaon branch. Under the mandate, BORNHi will be responsible for building and reinforcing the brand’s digital presence by…
Ready Player Me, an avatar creation platform, has announced a new partnership with Mzaalo, a blockchain-based video streaming service. Starting today, Mzaalo’s iOS and Android apps will offer a special series of Ready Player Me avatars based on selected IP from great movies to all users. Launched by Xfinite, Mzaalo is a new video on…
Capsicum Mediaworks, an SEO agency from Mumbai, wins the SEO mandate for JIWA Foods – a leading Health Food Brand in India. As part of the mandate, the agency will focus on providing full-fledged SEO and content strategy services that will help fuel visibility & awareness of the brand and its vast range of products….
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