Mahindra Group named Abanti Sankaranarayanan as Chief Group Public Affairs Officer
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Mahindra Group named Abanti Sankaranarayanan as Chief Group Public Affairs Officer

Abanti Sankaranarayanan has been named Chief Group Public Affairs Officer of Mahindra Group, effective July 1, 2022. Abanti will be in charge of Group Public Affairs (India and International), Group Sustainability, and Group Risk & Economist operations in this post. Abanti will be a member of the Mahindra Group’s Executive Board, reporting to Dr. Anish…

Archies Limited Launches a Digital Campaign for this Father’s Day: “Papa Chahe Jitna Gussa Karlein”
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Archies Limited Launches a Digital Campaign for this Father’s Day: “Papa Chahe Jitna Gussa Karlein”

This year’s Father’s Day reflects the gradual return of old habits, and our ability to communicate in person, after two years of possible social distancing, is all the more reason to rejoice. Archies, India’s market leader in the social expression industry, celebrates Father’s Day By dedicating a digital campaign, across their social media platforms, highlighting…

Tendercuts Celebrates the Spirit of Fatherhood with the #Madebydad Campaign
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Tendercuts Celebrates the Spirit of Fatherhood with the #Madebydad Campaign

TenderCuts, the first omnichannel meat and seafood D2C brand, rolled out their special Father’s Day campaign with Cricketer Dinesh Karthik and the famous Chef Sanjay Thumma. The digital film rightfully evokes a sense of nostalgia while cherishing the contributions of a father. The D2C brand TenderCuts today, released a video that revolves around Cricketer Dinesh Karthik sharing a short story about…

NetEase Games named Industry Veteran Emile Liang to Join its Montréal Studio
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NetEase Games named Industry Veteran Emile Liang to Join its Montréal Studio

NetEase Games, the online games division of NetEase, Inc. is excited to announce the appointment of Emile Liang as a Lead Producer of its Montréal Studio. Emile brings the studio more than two decades of rich industry expertise in triple-A game production. Located in Quebec, Canada, NetEase Games Montréal is a significant part of the Company’s…

Voot Studio and German broadcaster Deutsche Welle collaborate once again to bring exclusive content for its users
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Voot Studio and German broadcaster Deutsche Welle collaborate once again to bring exclusive content for its users

Recognised for catering its audiences’ needs with engaging content across formats and genres, Voot’s brand solutions arm, Voot Studios, for second year in a row, has partnered with German broadcaster, Deutsche Welle. With an aim to showcase varied content, starting 17th June 2022, Voot will stream ‘Choices’, exclusively for its users. A seven-episode series starring encouraging…

GoKwik named Vineeta Vora as Senior Director – Products
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GoKwik named Vineeta Vora as Senior Director – Products

Vineeta Vora has been hired as Senior Director, Products at GoKwik, an e-commerce enablement business. Vineeta has over 15 years of expertise in the banking and e-commerce industries, where she has built and scaled multiple B2B and B2C product lines. She will be in charge of GoKwik’s checkout and payment products. On numerous e-commerce platforms,…

Clensta named Ankit Gaur as Chief Growth & Strategy Officer
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Clensta named Ankit Gaur as Chief Growth & Strategy Officer

Clensta, a new-age Home and Personal Care start-up situated in Gurgaon, recently announced the hiring of Ankit Gaur as Chief Growth and Strategy Officer. Ankit will lead the brand’s brand and performance marketing, communication, sales, and growth responsibilities as Clensta expands its portfolio and offerings. Ankit has 13 years of expertise in the industry and…

The Hosteller onboards Glad U Came as PR and Communications partner
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The Hosteller onboards Glad U Came as PR and Communications partner

The Hosteller, a chain of traveller hostels across India, has given Glad U Came the PR mandate. Following a multi-agency pitch, the account was won. The agency will be in charge of the brand’s strategic PR and media interactions, as well as the creation and development of innovative Influencer Marketing campaigns that will be implemented…

Simpl named Amazon’s Khanaz KA as VP – Product
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Simpl named Amazon’s Khanaz KA as VP – Product

Khanaz KA has been named as the new Vice President of Product at Simpl. The company hopes to accelerate its total consumer and merchant growth with this significant hire. Khanaz’s major responsibilities as VP of Product include managing Simpl’s D2C products, such as pay-in-3, and developing new strategic initiatives focused at product growth. He’ll also…

Rioconn bags digital mandate for Euro7000
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Rioconn bags digital mandate for Euro7000

The branding and digital marketing mandate for Jyoti Resins & Adhesives Ltd’s EURO7000 has been awarded to Rioconn Interactive, an advertising and digital marketing agency. After a multi-agency pitch that included several rigorous rounds of evaluation, the account was won. The mandate covers the brand’s whole social media strategy, from conception to implementation. It also…