Dentsu named Saagar Sethi to lead Amplifi in India
| |

Dentsu named Saagar Sethi to lead Amplifi in India

Saagar Sethi has been appointed as the President of Dentsu India’s supply side management platform, Amplifi. Sethi assumed the post in April 2022, as part of dentsu India’s expanded media leadership lineup. Sethi will oversee the network’s Investment Management, Media Trading (Media Owner Services and Principal Buying), and Content (Original Partnerships and Entertainment) businesses in…

Digimaze bags the performance marketing mandates for Just Watches and CottonWorld
| |

Digimaze bags the performance marketing mandates for Just Watches and CottonWorld

Digimaze has recently won the performance marketing mandates for Just Watches and CottonWorld after successfully gaining various brand mandates. Just Watches is India’s largest and most trusted authorised watch retailer brand. It is the long-term home for 40 world-class companies, and their portfolio continues to expand year after year as they add new brands. Cottonworld…

Zing unveils its new avatar targeted at Gen Z; launches brand campaign with Siddhant Chaturvedi
| |

Zing unveils its new avatar targeted at Gen Z; launches brand campaign with Siddhant Chaturvedi

Zing unveils an all-new avatar comprising a new logo, channel packaging, brand ambassador, and a brand campaign. Zing’s brand purpose stems from Gen Z’s feeling of perpetually not being understood, commonly expressed by them as aap nahi samjhoge. To provide a mahaul that understands, celebrates, and vibes with today’s youth, the channel launches its new positioning through the campaign, ‘Apni Vibe,…

Anita Hassanandani Is Set To Launch Her Own Range Of Clean & Scientific Skincare: Better Beauty
| |

Anita Hassanandani Is Set To Launch Her Own Range Of Clean & Scientific Skincare: Better Beauty

The secret of beauty lies in love, not only love for yourself but for the environment as well. Better beauty is a luxurious, sustainably crafted skincare brand which will be exclusively available on clean beauty platform Vanity Wagon. The brand caters to the line of scientific and bio-compatible skincare that is pure, proven and potent. The products…

Kotex relaunches in India with its new campaign for Period Panties
| |

Kotex relaunches in India with its new campaign for Period Panties

Kotex, one of the pioneers in female hygiene products is relaunching in India, with one of its innovative products – Kotex Overnight Period Panties – a breakthrough innovation that gives unparalleled period protection on heavy flow nights is built to distinctiveness and excellence. This 100-year-old brand thrives on the values of providing comfort care products…

OMTV raises ₹ 4 Million in seed funding, to scale production of original content
| |

OMTV raises ₹ 4 Million in seed funding, to scale production of original content

OMTV, the only OTT network to showcase content pertaining to Indian Sanatan culture, today announced that it has secured funding of Rs 4 million. The company shared that it will be using this funding to cover its current operational cost and ramp up the production of original content. Raj Kumar Jalan and Subhash Jalan led…

Snapchat develops a unique cricket AR lens for Spotify’s IPL campaign #SpotifyOnTohMazzaOn
| |

Snapchat develops a unique cricket AR lens for Spotify’s IPL campaign #SpotifyOnTohMazzaOn

Snapchat and Spotify have come together to design an unparalleled AR experience for cricket lovers this IPL season. With the unique Dynamic Cricket AR Lens, Snapchatters for the first time, will be able to create their own IPL match reactions, in real time! Snapchat AR lens has been enabled to dynamically pull in match scores…

Zero Gravity Communications crafts an innovative OOH campaign for Vadilal Enterprises
| |

Zero Gravity Communications crafts an innovative OOH campaign for Vadilal Enterprises

 Zero Gravity Communications has come up with an exclusive OOH campaign for its new and existing range of delightful ice creams offered by Vadilal. The campaign has been conceptualised by Zero Gravity Communications, a leading integrated communication agency. Until now, it has generated need inputs on its success metrics. As part of this campaign, 500+…

The Souled Store teams up with Netflix for Money Heist and Stranger  Things collection
| |

The Souled Store teams up with Netflix for Money Heist and Stranger Things collection

Fans of Stranger Things and Money Heist will want to start clearing out their closets, as The Souled Store is all set to launch a capsule collection inspired by the country’s biggest hit shows.  Pop-culture and apparel wear brand, The Souled Store has teamed up with Netflix to create a line of exciting merchandise, including…

WATConsult wins Creative & Social Media Mandate for CarDekho
| |

WATConsult wins Creative & Social Media Mandate for CarDekho

WATConsult, an Isobar company and the globally awarded hybrid digital agency from dentsu India, has bagged the creative and social media mandate for CarDekho, India’s biggest digital automotive solutions provider. The account was won following a competitive pitch process and will be managed by the agency’s Delhi office. As per the mandate, WATConsult will be responsible…