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Jigsaw collaborates with Prega News to create a portfolio of brand extensions

Jigsaw Brand Consultants has been tasked by Mankind Pharma to develop extension brands for the Prega News Portfolio, thanks to its holistic and integrative approach. This will comprise the new brands’ strategic direction for brand architecture, identity, and packaging. “We’re thrilled to be working with Prega News on these innovative new products in this sector.” For this portfolio, we’re bringing in our deep consumer intelligence talents, which are being converted into identity and packaging design,” says Rutu Mody Kamdar, Founder, Jigsaw Brand Consultants.

It has been said, time and again, that, while standing firm in the ever- growing competitive market scenario prevalent in today’s day and age, problem solving is the key to influencing customer perception and behaviour. To be that quintessential brand that leaves an impact on the minds of their customers is to find solutions that serve the need of the hour and society at large. Being mindful of this fact, Prega News, by Mankind Pharma, which is India’s number one home pregnancy test kit, is planning to launch 3 sub-brands under the Prega News brand. “The team at Jigsaw Brand Consultants brings with them an ocean of experience in this space. They understand the consumer as well as the science of design and communication: especially one that is as intimate as ours. I am delighted to have found partners in them and look forward to the value they bring to the Prega News table” said  Mr. Joy Chatterjee, General Manager, Sales & Marketing, , Mankind Pharma.

Mankind’s Prega News is considered India’s best pregnancy test which gives results in five minutes itself. It is easy-to-use, affordable and comfortable. The kit can be used to check pregnancy at home or anywhere, anytime, as per the customer’s convenience.

Jigsaw is a strategic brand consultancy that helps companies build and grow powerful brands that become an indispensable part of culture and society. Built around the pillars of consumer research, strategic brand and marketing planning, design and communication, Jigsaw is one of the first consultancies in the country to successfully integrate the disciplines of research, strategic brand planning and design into an integrated practice. Over the years, Jigsaw has been successful in building a strong presence across categories, geographies and segments. Their clients include the likes of Unilever, Godrej, Tata Consumer, Reliance Retail, J&J, Welspun, Marico,Rustomjee among several others.

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