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D2C performance wear brand ENGN roped in Esha Deol as brand ambassador

Esha Deol has joined Varanium Lifestyle Pvt Ltd.’s D2C performance apparel brand ENGN as a brand ambassador. The brand has launched a year-long campaign with Esha Deol called #OwnYourGame, which is live on Instagram and Facebook. Esha, who has narrated a wide range of roles in her filmography, will appear in an athletic avatar wearing ENGN gear.

Esha is a qualified classical dancer, an actor, and a sports enthusiast. She was the captain of her high school football team and played as a centre-forward when she was younger. She later became a member of the Indian national women’s football squad. Esha is also a former state-level handball player, so sports and athletics are second nature to her.

Speaking about her association with ENGN, Esha Deol says, “For as long as I remember, sports have been an integral part of my life. In fact, my wardrobe is dominated by active wear. It was, therefore, serendipitous that ENGN and I came together. It’s a young, energetic Indian brand and I love their collections. I have been living in them whether it’s kickboxing, gym, martial arts. Also, they are backing some amazing Indian female athletes which I am so proud about. As an artist and a former athlete, I immediately connected with #OwnYourGame. For me it implies owning your turf – whether it’s the sport overall, the game on the field, your health or your life, at a larger level. The synergy between ENGN and me was instantaneous.”

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