Zypp launches “Zypp Chalao, Paise aur Pollution Bachao” campaign, urges gig-workers to make the right choice
| |

Zypp launches “Zypp Chalao, Paise aur Pollution Bachao” campaign, urges gig-workers to make the right choice

Understanding and attempting to address the woes of the gig- workers of India, Zypp Electric, India’s largest EV-as-a-service platform on the occasion of its 5th foundation day has announced the launch of its first-ever advertising campaign, Zypp Chalao, paise aur pollution bachao. A satirical approach to drawing the difference between a delivery executive of ICE…

Flipkart Signs Mou With District Administration Of Varanasi, Government Of Uttar Pradesh Under The Samarth Program
| |

Flipkart Signs Mou With District Administration Of Varanasi, Government Of Uttar Pradesh Under The Samarth Program

Flipkart, India’s homegrown e-commerce marketplace, today announced the signing of a Memorandum of Understanding (MoU) with the District Administration of Varanasi, Government of Uttar Pradesh, to enable national market access for artisans, weavers, people with disabilities and of Varanasi. Through this partnership, iconic goods such as Banaras Sarees, Handmade Carpets, Zardoji Craft, Metal Crafts, and Handmade…

Verve Media bags video creation mandate for True North
| |

Verve Media bags video creation mandate for True North

Verve Media, a Mumbai-based integrated digital marketing agency has won the video creation mandate for True North. True North is one of the most experienced Private Equity firms in India that invests in mid-sized, profitable, India-centric businesses and transforms them into world-class industry leaders that are predicated on a strong value system. The brand is…

| | |

Mobile Premier League Launches #saveourmissinggirls Campaign To Spread Awareness On Human Trafficking

MPL, one of the world’s largest mobile and skill gaming platforms, jointly with Missing Link Trust, has launched a campaign called #SaveOurMissingGirls to spread awareness on human trafficking. Announced on the eve of United Nations’ World Day against Trafficking in persons, the campaign aims to spread awareness on the dark world of human trafficking through a Role…

Asian Paints brings two champions together to launch another champion ‘SmartCare Hydroloc’
| |

Asian Paints brings two champions together to launch another champion ‘SmartCare Hydroloc’

Champions aren’t born, they are made and that is true for the three superstars who have come together for a new TVC by India’s largest paint and décor company, Asian Paints. India’s celebrated stars and brand ambassadors, Ranbir Kapoor and PV Sindhu have teamed up to launch Asian Paints ‘SmartCare Hydroloc’ the company’s interior waterproofing…

TheSmallBigIdea conceptualizes the anthem ‘Tu hai Taaqat’ for Protinex campaign #ProteinPledge
| |

TheSmallBigIdea conceptualizes the anthem ‘Tu hai Taaqat’ for Protinex campaign #ProteinPledge

With an aim to create awareness about the crucial role of protein in the overall well-being amongst Indian adults across age groups, Protinex, the leading nutrition supplement of Danone India, in collaboration with TheSmallBigIdea, a leading full-service digital agency, announced the launch of ‘The Protinex Protein Abhiyaan’ featuring a motivating and energetic anthem titled ‘Tu hai Taaqat’. Ideated, produced, and executed…

Acer Day 2022 ‘Re’affirms Commitment to Sustainability with the ‘Make Your Green Mark’ Campaign
| |

Acer Day 2022 ‘Re’affirms Commitment to Sustainability with the ‘Make Your Green Mark’ Campaign

The annual Acer Day celebration is back and will feature a special line-up of performances, sales promotions, rewards, and activities for everyone to enjoy! This year’s theme, ‘Make Your Green Mark’, highlights Acer’s care for the environment by reigniting its passion for sustainability practices and serves as a reminder of the collective efforts needed in…

The Quint and Malayala Manorama Announce Partnerships With Ideabrew
| |

The Quint and Malayala Manorama Announce Partnerships With Ideabrew

 In a development that further recognises the boom and potential of audio content, The Quint, one of India’s leading digital publications, and Malayala Manorama, one of the oldest newspapers in the country, have partnered with Ideabrew Studios to create, host, and distribute podcasts. Through this partnership, Ideabrew Studios will host, distribute and monetise over 30 existing shows including top shows such as Urdunama,…

Voot brings the first season of Bigg Boss OTT Kannada with superstar Kichcha Sudeep
| |

Voot brings the first season of Bigg Boss OTT Kannada with superstar Kichcha Sudeep

Viacom18’s leading video-on-demand streaming platform Voot is all set to air the first season of the digital exclusive edition of Bigg Boss OTT Kannada, starting 6th August, exclusively on Voot. Following the overwhelming success of its reality show Bigg Boss OTT Hindi last year, which proved to be a gamechanger in the digital entertainment space, Voot will once again…

McDonald’s named Brian Rice as Executive Vice President and Global Chief Information Officer
| |

McDonald’s named Brian Rice as Executive Vice President and Global Chief Information Officer

Brian Rice is joining McDonald’s as Executive Vice President and Global Chief Information Officer, reporting directly to me and serving on our Global Senior Leadership Team. Brian’s accomplishments make him the perfect enterprise leader to continue to drive our digital vision to new heights as we deliver on our Accelerating the Arches strategy. In getting to know him, it…