Jovees Herbal signs Parineeti Chopra as brand ambassador
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Jovees Herbal signs Parineeti Chopra as brand ambassador

Cosmetic brand Jovees Herbal has produced a new TVC with leading actress Parineeti Chopra. The actress is seen promoting the brand’s extensive line of face washes and emphasising their all-natural components in the TVC. The amusing TV commercial emphasises how important it is to always have perfect, fresh skin. The 20-second TVC is written and…

‘Be the same or Be W’ is the new mantra this festive season
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‘Be the same or Be W’ is the new mantra this festive season

India’s leading women’s fashion brand – W, launched a mega-campaign ‘Be the Same or Be W’ showcasing its latest collection for the festive season. Carefully targeted towards W’s fashion-first audience, the campaign positions W as a go-to festive wear brand for women who believe in standing out instead of blending in. The digital-first campaign showcases…

MTV Beats hits the right notes this Ganeshotsav with Bappa Beats
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MTV Beats hits the right notes this Ganeshotsav with Bappa Beats

India’s No. 1 contemporary Hindi music channel, MTV Beats, adds the festive fervour and zeal to the most awaited time of the year, Ganeshotsav! Adding zest to the homecoming of Lord Ganesha, MTV Beats brings fans of music and Bappa together, and a chance to win exciting prizes and merchandise, with a dynamic ‘Bappa Beats’ celebration across…

BLive partners with Sattva Group to build EV charging network
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BLive partners with Sattva Group to build EV charging network

BLive, India’s first multi-brand EV solution platform, has partnered with leading Real Estate developer Sattva Group, to build a network of EV charging stations at their various properties. BLive has already installed an EV charging station at Sattva – Knowledge City, HiTech City in Hyderabad and this partnership will further accelerate its goal to create an omnipresent network of…

TVS SCS to train 2000 rural youth every year to be ‘employment ready’ at its new residential training academy in Chennai
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TVS SCS to train 2000 rural youth every year to be ‘employment ready’ at its new residential training academy in Chennai

TVS Supply Chain Solutions (TVS SCS), one of the largest and fastest growing supply chain solutions providers in India, today announced the inauguration of its Training Academy at Oragadam, industrial corridor, near Chennai.  This academy provides essential and specific skill-set training and knowledge to help create a pool of supply chain talent, who will be…

ARAPL named Mukund Shah as Chief Executive Officer
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ARAPL named Mukund Shah as Chief Executive Officer

Affordable Robotic & Automation Ltd. (ARAPL) named Mukund Shah as their Chief Executive Officer. Prior to this, Mr. Shah was associated with Expandus Consulting Pvt.  Ltd. as a Director. Mukund Shah is an industry expert and has more than four decades of experience, in reputed organizations like Electrotech Circuits pvt. ltd. and Badve Engineering Limited….

Springfit Mattress ropes in Kareena Kapoor Khan as brand ambassador
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Springfit Mattress ropes in Kareena Kapoor Khan as brand ambassador

Springfit Mattress has announced signing of Bollywood actress Kareena Kapoor as its brand ambassador. The company will be soon launching a series of 360-degree marketing campaigns for their consumers to promote and make people aware of the importance of choosing the right mattress to ensure a peaceful sleep. Under the leadership of Executive Director, Nitin…

AVOW India named Sandeep Negi as Associate Director of Sales
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AVOW India named Sandeep Negi as Associate Director of Sales

AVOW, the mobile OEM user acquisition specialist announced today the appointment of Sandeep Negi as its new Associate Director of Sales, India. Sandeep will lead all of AVOW’s business development initiatives in the country as part of the company’s domestic expansion plans while positioning AVOW as a household name in the mobile OEM marketing ecosystem…

Chalo appoints DViO Digital as its digital AOR
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Chalo appoints DViO Digital as its digital AOR

DViO Digital, a creative-tech and digital-first marketing agency, has been appointed as the digital (creative) agency for Chalo, a public transport technology company based out of Mumbai. The mandate puts DViO in charge of the brand’s Digital & Social Media Management. The primary focus of the campaigns across all platforms will be to generate awareness…