Vanity Wagon, a beauty marketplace, has announced the appointment of their new Assistant Vice President – Creative & Content, Vikram Tyagi. In his new role as Assistant Vice President – Creative & Content, Tyagi aims to strengthen the language and image of Vanity Wagon across all their platforms.
On this new journey with Vanity Wagon, Vikram Tyagi said, “There has been a momentous rise in the number of D2C beauty brands that have emerged over the past couple of years, especially during Covid. Vanity Wagon is a clean beauty marketplace that provides a platform for such brands to stand out and find potential customers. I am excited to have come in at a crucial juncture where we are bringing more and more international brands, like the K-beauty brands, to India. We are looking forward to building Vanity Wagon as your one-stop shop for indulging into clean and safe alternatives. We have also launched a homegrown beauty brand by the name “Better Beauty” in collaboration with Anita Hassanandani Reddy.”
