The international betting brand Parimatch is adding another club to its English Premier League partnerships roster: Newcastle United. It will join the company of Leicester City, Chelsea, and Aston Villa. The contract with the latter was recently extended for another season. Each partnership within the Premier League, one of the strongest and most popular football leagues in…
SMART Bazaar, one of the largest & fastest growing Grocery retail chains in India, launches a new campaign, #TheSecondQuestion this Pujo, which weaves a message of inclusivity into the festive celebrations. The film tells the story of an idol maker who is seeped into the trade for ages. It shows the dilemma that plagued him…
Travel app, ixigo has roped in Bollywood celebrities Jackie Shroff and Suniel Shetty as the new faces of the brand, for their campaign- #NikalLo. The campaign has been designed to create buzz and increase brand awareness ahead of the festive season and will be launched across TV and digital platforms. The TVCs feature Jackie Shroff…
DS Group’s Pass Pass Pulse, India’s favourite fruit candies with a tangy twist, has launched an exciting Campaign ‘Pulse Ka Pandal’ to bring festivities from across the country on the digital platform, this Navratri. In a one of its kind empirical bonanza, the festive revellers can enjoy the Ram Leela in the North, the famous…
Scaler (by InterviewBit), one of India’s fastest-growing tech upskilling start-ups, today announced its partnership with The Womb, a leading Brand & Creative agency, to build an impactful and differentiated brand position and strengthen Scaler’s leadership in the tech education space. The agency will collaborate with Scaler and foster the brand’s propositions with innovative and robust…
Taj Games, India’s leading skill-based online gaming platform from the house of Gridlogic, announced the onboarding of celebrated Cricket icon Dinesh Karthik as their brand ambassador to create awareness about ethical gaming in India and further drive brand recall. As the brand ambassador for the flagship brand, Karthik will be the face of the popular fantasy cricket…
Avās Living, founded by entrepreneur Aditya Kilachand, is a unique wellness luxury residential community in Alibaugh with a strong focus on holistic health and luxury living. Home to several high net worth individuals, Avās Living has recently added the former captain of the Indian cricket team, Virat Kohli to their client roster. Choosing Avas Living…
Wardwizard Foods and Beverages Limited, the makers of QuikShef, has collaborated with multiple major Garba festivals in Gujarat during the festive season. This Navratri, QuikShef will be collaborated with the Rock and Dhol event organized by Radio Mirchi in Rajkot, Ahmedabad, and Surat as their title sponsor for its display and branding. Furthermore, QuikShef is the Food…
Inspired by the celebratory spirit of the festive season, India’s leading footwear brand Bata India, has launched the Impressions Collection. Featuring Kartik Aryan, the collection launch is an extension of the 360-degree title campaign, It’s Got to be Bata. As the year rounds up, the last few months are marked by a spirit of festivities across India…
BharatPe, India’s leading fintech company, today announced that it has achieved an important milestone on its road to profitability with BharatSwipe, the company’s POS business turning profitable. BharatPe has achieved this milestone in 2 years of the launch of the product. The company also shared that this is the fastest-ever launch to profitability story of any…
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