WOW Skin Science has appointed Smriti Khanna as the Vice President – Human Resources, where she will be spearheading the talent management, recruitment and people operations team. Her primary responsibilities will involve devising people strategies, strengthening WOW’s organizational culture, employer brand building, along with performance and people development. Before joining WOW, Smriti worked with well-known…
Mobavenue, a high-performance user acquisition platform, is at the forefront of helping its gaming sector clients acquire new high-quality users with the ability to spend and further enhance the stickiness of the platform. The Indian online gaming sector is one of the fastest-growing sectors attracting investments and young talents. The gaming market size in the…
Emami Limited has signed Bollywood actor Akshay Kumar as the new Brand Ambassador for its power brand BoroPlus Ayurvedic Antiseptic Cream. The Company is upbeat about India’s No.1 Antiseptic Cream Brand joining hands with Bollywood Ka All-Rounder that is expected to spark a new chemistry to propel the brand forward. Speaking on this major development, Priti A. Sureka, Director, Emami Limited…
Reinvigorating Team India amidst the ongoing ICC T20 Men’s World Cup, TradeIndia – India’s oldest B2B e-commerce platform – has rolled out a digital film featuring TV sensation Shaleen Malhotra. Cinematically blending the flavours of cricket with TradeIndia’s offerings, the campaign, #SabMilegaYahinMilega, highlights the bulk buying services it offers MSMEs. The idea behind #SabMilegaYahinMilega derives from TradeIndia’s key offerings….
Ahead of the festivities, @Denverformen, India’s most loved and leading men’s fragrance brand from Vanesa Care Pvt. Ltd., unveiled its digital campaign to resonate with its value of true character and ambition among men, featuring its brand ambassadors, Sudeep Kiccha, Mahesh Babu, and Silambarasan. It is a widely held notion that easy success is not…
Galderma’s flagship brand & No. 1 Dermatologist-recommended brand, Cetaphil has signed Bollywood starlet Kareena Kapoor Khan as their very first brand ambassador. The actress will be a part of Cetaphil Baby’s ad campaign and will be seen endorsing the brand’s baby care products across all digital platforms. In Cetaphil Baby’s first television campaign titled ‘Parenting…
93.5 Red FM, India’s leading private radio and entertainment network announced the “Mere Desh Ki Jersey” campaign, a tribute to the madness, loyalty, and love that the nation has for cricket. The campaign will celebrate the spirit of the T20 World Cup and capture the myriad emotions that die-hard cricket fans go through. Campaign Anthem – www.youtube.com/watch?v=DdToUo8og7g…
Is Diwali really complete without family? In this heartfelt video, Siyaram’s captures the emotion of coming home to your family, and reminds you of the culture and tradition of celebrating diwali together. As a strong Indian brand, Siyaram’s is known for its values and connection with the culture. This film is an attempt to…
The Cricket Association for the Blind in India (CABI) today announced Indian legendary cricketer Yuvraj Singh as the brand ambassador for the 3rd T20 World Cup for the Blind to be held in India. The India squad list was announced with I. Ajay Kumar Reddy B2 (Andhra Pradesh) leading the team as a CAPTAIN and Venkateswara Rao Dunna…
With an objective to make Diwali more inclusive and mindful of pets, fast-growing pet care brand, Wiggles has launched another thought-provoking and purpose-driven campaign to ensure a pet-safe and inclusive Diwali this year with its #TyohaarWithFurryvaar campaign with the tagline- “Iss Saal Naya Riwaaz Banate Hain, Tyohaar Furryvaar Ke Sath Manate Hain.” Celebrations are incomplete without ‘parivaar’ and pets…
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