Garmin India, a unit of Garmin Ltd. named Yeshudas Pillai as the new Country Head for its India operations. With this appointment, the brand wants to intensify its focus to reach a larger set of audience, speed up growth initiatives and elevate its brand positioning.
Addressing the occasion, Sky Chen, Regional Director, South-East Asia & India said, ‘At Garmin, we firmly believe in prioritizing the needs of our consumers. We see great potential in the Indian market where we’ve recorded 32% YoY Growth till Q3 2022 as per Garmin Connect. Venu series from the wellness segment contributed the most with a 65% YoY growth till Q3 2022 as per Garmin Connect. We have seen a growth in the preference for mid high range ($300 and above) smartwatches over the last couple of years in India. Looking at this trend, we are bullish on the premium segment and plan to expand our offerings. Also, there is a sharp increase in the activity trend, where we see uptake in outdoor activities which resonates well with our product line. For Garmin, we see India becoming one of the top 3 markets in the Asia region in the next 5 years.”
Welcoming Pillai, Chen added, ‘Mr Yeshudas Pillai’s multitude of experience and strong track record in the consumer space makes him an integral part of our team and will further our vision for the Indian market. With his result-driven professionalism, we look forward to bringing in the required momentum to our business growth in India.”
Joining Garmin, Yesudas Pillai, Country Head, Garmin India said, ‘I have always been a great believer of innovation and technology and the potential it has to change the moving world. I am excited to join the Garmin team and accelerate its growth in India. I look forward to working with the Garmin global leadership team and providing strategic impetus to strengthening the company’s foothold in India. Our vision is to strengthen our presence across the country, where we aim to have more than 10 Garmin Brand Stores by the end of 2023”.
The appointment of Pillai will be based in Delhi, India. In his new role, he will be driving stakeholder engagement, growth, and development of the brand in India. With over 16 years of experience, Pillai has worked for prestigious consumer electronics, consumer durables, FMCG and premium lifestyle brands.
