KnowledgeHut upGrad, one of the world’s leading technology skilling providers and a part of Asia’s Higher Edtech major, upGrad, today announced the launch of its new line of online self-learning programs. The new line of programs marks an entry of the professional skilling major into the online self-paced learning category, which it has stayed away from thus far. Starting…
Lakshmi Narayanan B has been named the company’s new chief marketing officer, according to CEAT. Lakshmi Narayanan will lead the company’s marketing initiatives across all markets in this capacity. Lakshmi Narayanan has 18 years of solid expertise in sales and marketing. He oversaw a varied team in his previous position as Head of Marketing at…
Goodricke Group, an Indian tea producer, has awarded its creative mandate to L&K Saatchi & Saatchi. The agency won the business on the back of a keenly contested multi-agency pitch and will manage the full-service creative mandate for a range of products from the company under multiple categories. Commenting on the partnership, P.T. Krishnan, VP…
BuddsBuddy, a brand of First Care, has successfully been given a digital mandate by Team Pumpkin, an integrated digital marketing agency. The agency’s Bengaluru-based staff will take care of the account. In order to meet the needs of parents across India, BuddsBuddy is dedicated to provide baby care items. “Know, Sow, Reap, Resolve. Repeat” is…
OLX Autos, India’s leading player in the pre-owned automobile segment, today launched their latest brand campaign “OLXtraaa”. Conceptualised and created by Lowe Lintas, the campaign comprises of multiple films that depict real-life situations in an unconventional way to reiterate OLX Autos philosophy of providing ‘xtraaa’ to their customers. Taking a fun and straightforward storytelling approach,…
Genesys International Corporation, one of the leading homegrown players in the locational intelligence space, has announced the appointment of Sameer Sankhe as Chief Digital Officer (CDO). Sameer has previously led digital transformation consulting at Salesforce India. He helped Salesforce’s key clients in their vision-to-value journey. He has over two decades of experience in tech entrepreneurship and…
Nickelodeon, India’s most loved kids’ entertainment franchise and the leader of the kid’s category continues to amp-up the entertainment quotient for its young viewers with compelling content, characters, and campaigns. Continuing to enable kids to speak their heart out, Nickelodeon, launches its Children’s Day campaign #NickChildrensDayFUNda, that encourages kids to express their feelings and unique “fun-da”…
PR & Integrated Communications Agency, Approach Communications has bagged India’s Leading Healthcare Events & Exhibitions Company, Aristocrat Media PR & Integrated Communications Account. Aristocrat Media is among India’s top Events & Exhibitions Companies with a strong network & expertise in Healthcare, Pharma & allied sectors. Aristocrat Media has organized large events like Healthcare Innovation Conclave…
ExxonMobil Lubricants Pvt. Ltd. is associating with Racing Promotions Pvt Ltd (RPPL) for the Indian Racing League as the official lubricant partner to revolutionize motorsports in the country. Flagging off on November 19 in Hyderabad, the first edition of Indian Racing League (IRL) powered by Wolf Racing, is the only 4-wheel racing league featuring six…
Cummins Inc., a global power solutions and hydrogen technologies provider, and Tata Motors, the largest commercial vehicle manufacturer in India, today signed a Memorandum of Understanding (MoU) to collaborate on the design and development of low and zero-emission propulsion technology solutions for commercial vehicles in India, including hydrogen-powered internal combustion engines, fuel cells, and battery…
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