This winter, TUMI, the international travel and lifestyle brand, will launch its global campaign entitled “TUMI x MLAREN,” which chronicles the personal and professional journeys of four world-renowned sports and entertainment professionals aptly known as the TUMI Crew. Brought to life by esteemed film director Jessy Moussallem, who traveled across the globe to bring their…
Honda Cars India Ltd. (HCIL), leading manufacturer of premium cars in India, registered monthly domestic sales of 7,051 units in November’22 with 29% growth over the corresponding month last year. The export numbers for HCIL stood at 726 units in Nov’22. Commenting on the Nov’22 sales performance, Yuichi Murata, Director, Marketing and Sales, Honda Cars India Ltd said, “Riding on…
Mivi, a truly made-in-India consumer tech brand, today announced its entrance into the “affordable” wearable category with the launch of its inventive and ‘truly Made in India’ range of smartwatches; Model E. Aesthetically designed, to offer a perfect balance of style and functionality, these smartwatches are available in five different colors: Pink, Blue, Red, Grey, Green,…
In the heart of Chandigarh, Punjab, lies the dream home of India’s legendary cricketer, Yuvraj Singh. Behind the charming personality of the swashbuckler known for his flamboyant style, is his relentless work ethic. In the third episode of Asian Paints Where The Heart Is Season 6, viewers will get to see the warm and thoughtfully…
The Himalaya Wellness Company brand, unveiled a new TVC “#DrySkinFeelsBetterWithHimalayaCocoaButter”. It comes under their popular winter-care range emphasizing the importance of cocoa butter, wheat germ oil, and plant-based glycerin for calming and moisturizing the skin. The TVC positions Himalaya Cocoa Butter Intensive Body Lotion as a trustworthy moisturizer, highlighting the naturally derived ingredients that help…
Godrej Yummiez, a brand of ready-to-cook products from Godrej Tyson Foods, unveiled its latest campaign for its newly launched Godrej Yummiez Crispy Potato Starz. This unique star-shaped, crunchy snack, made with high quality potatoes using advanced Individual Quick Freeze (IQF) technology, keeps it fresh for a long time without any added preservatives. Conceptualized by The…
India’s leading media and entertainment agency, OML Entertainment, has announced the elevation of Tusharr Kumar as its Chief Operating Officer (COO). He will report to the CEO Gunjan Arya and be working closely with Gunjan across various businesses at OML, spanning content, creative, technology and talent. OML Entertainment is an original content and culture marketing firm that…
Voix Digital, an integrated digital marketing agency based in Mumbai, has won Aditya Birla Capital’s digital mandate for Aditya Birla Sun Life Insurance. With this association, Voix Digital aims to further build Aditya Birla Sun Life’s digital presence, including social media management, community building, and digital campaign strategies. Suruchi Khandelwal, Founder of Voix Digital, said,…
Nexus Malls, the retail platform in India owned and managed by Blackstone Real Estate funds, has announced Amitabh Bachchan as their ‘Happyness Ambassador’. This is a unique, one-of-a-kind partnership with India’s biggest global superstar to provide customers with a ‘Har Din Kuch Naya’ experience. Amitabh Bachchan is one of the most iconic celebrities in India,…
Sanfe, an Indian women’s grooming business, has chosen Social Beat, the fastest-growing independent provider of digital marketing solutions in India, as its social media marketing partner. Sanfe’s social media efforts across brand and product categories will be strengthened by the relationship, and it will increase its reach and assure a strong standing among its target…
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