Hypothesis, OML’s influencer intelligence platform, recently announced its groundbreaking module, DiscoveryOS, one of the world’s largest creator discovery platforms. As a frontrunner in tech solutions for the creator economy, the search engine is poised to transform how brands and agencies connect with authentic creators. DiscoveryOS harnesses the power of data through its AI-enhanced search, redefining the…
Bharat Matrimony launched their new ad campaign ‘Be Choosy 2.0.’ The campaign’s main objective is to highlight their feature called ‘Interest Matching’, and thereby double tap on the importance of having shared interests for a loving, strong relationship. In a world where like-minded people often struggle to find each other, Bharat Matrimony has emerged as…
Millimetre, the flagship brand of Lamitude today announces Zero Gravity Communications (“ZGC”) as its creative, strategic and media planning agency of record. ZGC is an independent advertising agency based in Ahmedabad. The agency will handle brand strategy, creative execution, and digital media duties for Millimetre. “ZGC is filled with strong talent, creative minds and extensive experience in creating meaningful brand actions” said Punit Tambi, partner at Lamitude. Together ZGC and Lamitude will be launching a series of campaigns to strengthen the market presence of Millimetre brand in a hyper personalized way by leveraging a strategic mix of traditional and digital channels to maximize reach, engagement and impact across the value chain. The pursuit…
In a significant development for the broadcasting industry, the renowned media professional Deepak Junjur has recently taken on the role of Senior Content Producer at Prasar Bharati. This move marks another milestone in Junjur’s illustrious career, which has seen him steadily rise through the ranks and make impactful contributions to various media platforms. Early Beginnings…
Bringing the World of Gaming to Bengaluru on September 14, 2023 The highly anticipated HIT Games Conference is set to make history as it brings its renowned Games Summit to India for the very first time. Mark your calendars for September 14, 2023, as the gaming universe converges at the prestigious Welcomehotel by ITC Hotels…
Sports For All (SFA), India’s leading tech-enabled multi-sport grassroots competition platform unveiled its new logo. The latest identity is a visual representation of SFA’s inclusive and diverse sports community, capturing the essence of the collective spirit and vision. Through thoughtful analysis, strategic planning, and consumer insights, SFA refreshed its Identity to align with the continuously…
Dr. Reddy’s Laboratories Limited, a prominent global pharmaceutical company, has enlisted cricket legend Sunil Gavaskar as the brand ambassador for its #TensionMatLo campaign. The purpose of this campaign is to increase awareness about hypertension, its symptoms, causes, and emphasize the importance of effectively managing blood pressure for a healthier life. With its extensive experience in…
Swarnojit Sengupta, a marketing expert with nearly nine years of experience in various media types, has been appointed as the National Brand Lead of Wow! Momo, a fast-food chain. Sengupta joins Wow! Momo from Carat, where he was a Senior Media Manager for over a year. He handled brands such as Tata Nexon EV, Tata…
Mensa Brands’ Ishin, the brand known for contemporary ethnic wear, has introduced its newest collection named ‘Rumi’. This fresh collection harmoniously blends traditional Indian elements with modern aesthetics, catering to the preferences of today’s modern women. Notably, popular Bollywood actress Bhumi Pednekar has become the brand ambassador for Ishin. Her association embodies the core of…
Parminder Chopra has been appointed as Chairman and Managing Director (CMD), of Power Finance Corporation Limited (PFC) by Govt. of India w.e.f. 14th August, 2023. Previously, she was holding the additional charge of Chairman and Managing Director (CMD), w.e.f 01.06.2023 and was Director (Finance), PFC since 01.07.2020. With this, Smt. Chopra becomes the first woman to lead India’s largest…
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