In a strategic move aimed at fortifying the brand’s foothold in the comfort tech sector, Karan Singla has assumed the role of Chief Operating Officer (COO) at The Sleep Company. With an impressive track record spanning over 16 years across automotive and food-tech domains, Singla’s appointment heralds a new phase of growth for the brand, poised to enhance seamless online-offline experiences, establish robust supply chains, and ensure widespread product accessibility.
Singla’s journey, which encompasses diverse roles in sales, network expansion, and innovative distribution strategies, has encompassed prestigious names such as Audi, Volkswagen, and Maruti. His expertise has propelled him to esteemed positions within Rebel Foods, where he orchestrated remarkable growth through the establishment of cloud kitchens, strategic alliances, and brand expansion. Leveraging his strategic acumen and operational proficiency, Singla is set to guide The Sleep Company toward a path of unparalleled success within its industry.
I am excited to be a part of The Sleep Company because it has the potential to change an industry that has been stagnant for many years. The company’s SmartGRID technology is revolutionary and will disrupt the comfort tech industry. I believe that The Sleep Company has the potential to be a successful D2C brand with a strong omnichannel model. We have started our journey into offline retail and we will continue to invest in building a robust operations and supply chain ecosystem. We will also continue to strive to provide the best customer experience to all of our consumers.”
“We are thrilled to welcome Karan Singla as our Chief Operating Officer,” said Priyanka Salot, Co-founder of The Sleep Company. “With his extensive expertise in Retail Channel Management, Operations, Procurement, P&L Management, and Expansion, Karan’s strategic insights are set to enhance The Sleep Company’s operational prowess. We are confident that his leadership will drive our growth, enrich customer experiences, and reinforce our position as leaders in the comfort technology industry.”