Dr. Reddy’s Laboratories Limited, a prominent global pharmaceutical company, has enlisted cricket legend Sunil Gavaskar as the brand ambassador for its #TensionMatLo campaign. The purpose of this campaign is to increase awareness about hypertension, its symptoms, causes, and emphasize the importance of effectively managing blood pressure for a healthier life. With its extensive experience in…
Swarnojit Sengupta, a marketing expert with nearly nine years of experience in various media types, has been appointed as the National Brand Lead of Wow! Momo, a fast-food chain. Sengupta joins Wow! Momo from Carat, where he was a Senior Media Manager for over a year. He handled brands such as Tata Nexon EV, Tata…
Mensa Brands’ Ishin, the brand known for contemporary ethnic wear, has introduced its newest collection named ‘Rumi’. This fresh collection harmoniously blends traditional Indian elements with modern aesthetics, catering to the preferences of today’s modern women. Notably, popular Bollywood actress Bhumi Pednekar has become the brand ambassador for Ishin. Her association embodies the core of…
Parminder Chopra has been appointed as Chairman and Managing Director (CMD), of Power Finance Corporation Limited (PFC) by Govt. of India w.e.f. 14th August, 2023. Previously, she was holding the additional charge of Chairman and Managing Director (CMD), w.e.f 01.06.2023 and was Director (Finance), PFC since 01.07.2020. With this, Smt. Chopra becomes the first woman to lead India’s largest…
APL Apollo, a prominent manufacturer of branded steel tubes in India, has appointed Charu Malhotra as the Chief Brand Officer, as announced by the company’s Board of Directors. With a rich background in marketing, Malhotra brings a wealth of experience to her new role, where she will be responsible for guiding the brand’s purpose and…
Zoo Media, a global network of 10 agency brands, is excited to introduce Akhilesh Sabharwal as their new Chief Technology Officer (CTO). With over twenty years of experience in the digital field, Akhilesh brings his valuable knowledge of technology and improving customer experiences to the team. Before joining Zoo Media, Akhilesh held the position of…
Gogoro Inc. (Nasdaq: GGR), a global technology leader in battery-swapping ecosystems that enable sustainable mobility solutions for cities, today announced a vehicle partnership with Swiggy, India’s leading on-demand convenience delivery platform. “Accelerating the electric transformation of India’s hyperlocal fleets is a top priority for Gogoro and India’s national and city governments. Partnering with Swiggy, a leading…
Barco, a global technology leader that develops networked visualization solutions for the entertainment, enterprise, and healthcare markets, has announced the appointment of Rajeeva Lochan Sharma as the Managing Director of Barco India. He succeeds Rajiv Bhalla who decided to move on from Barco after successfully growing the India footprint for the company over a period…
Breaking records at every step of the way, JioCinema’s Bigg Boss OTT has emerged as India’s biggest digital entertainment property. The high-octane season hosted by Salman Khan was viewed by over 10 crore Unique Viewers and clocked close to 3000 crore minutes of Watch Time, making it the most streamed entertainment property, next only to the IPL. The season…
In alignment with the nationwide safety campaign, Rapido, India’s leading auto-tech aggregator, has announced its initiative to equip over 1000 autos in Delhi with seatbelts and rain curtains. The primary objective of this endeavor is to improve safety measures in autos and raise awareness about road safety practices to help reduce potential injuries from sudden…
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