As India prepares for the festival of colours, Haldiram’s – India’s leading traditional Indian sweets and snacks brand, has recently launched its latest Holi campaign alongside a mouthwatering range of festive treats. This year, in addition to its celebrated Thandai and delectable Gujiyas, Haldiram’s is offering a dedicated range of Holi special products, that are…
BEI Confluence, one of the leading independent agencies in India, has announced a strategic addition to its leadership team with the appointment of Shahid Hussain as National Creative Head. Stepping into his new role, Shahid brings with him a kaleidoscope of experiences, having danced between the corridors of agencies and the playgrounds of brand giants….
Representing a roster of more than 93 comedians, creators, writers, actors and other artists, OML’s artists management business at the Mumbai-headquartered media and entertainment company has announced an amplified international touring schedule for 2024. The company continues to spearhead its global expansion collaborating with an expansive network of over 1,800 creators spanning 24 countries. Since…
On World Compliment Day, Pulse Candy, a leading hard-boiled candy brand owned by the DS Group, launched a heartfelt outdoor campaign honouring the local heroes. Executed and implemented by MOMS Outdoor, a unit of Madison World, the ‘Pulse of Compliments’ campaign adopted a people-centric approach that extended compliments to individuals whose selfless actions serve as…
GOZOOP Group, an independent marketing agency, has recently secured the integrated creative and social media mandate for Love Depot, the pleasure superstore owned by TTK Healthcare Ltd. Headquartered in Mumbai, GOZOOP Group will take charge of crafting and executing a comprehensive creative strategy across all brand touchpoints. Employing a multi-channel approach spanning conventional and unconventional…
Ubon, a prominent audio brand in India synonymous with the fusion of music, youth culture, and action sports, proudly welcomes Indian cricketer Dhruv Jurel into its fold as its newest brand ambassador. Dhruv’s stellar performances in recent test matches against England and his tenure as a player for the Rajasthan Royals since 2023 make him…
ALDO, the global leader of fashion footwear and accessories, is thrilled to announce the launch of its Spring ’24 campaign, featuring its brand ambassadors – Aditya Roy Kapur and Janhvi Kapoor. The fresh amalgamation of styles is carefully tailored featuring the brand’s revolutionary Pillow Walk™ technology. This season’s campaign celebrates social life, style, and comfort,…
Bata India is set to redefine the sports shoes and activewear landscape with the relaunch of Exclusive Brand Outlets for sportswear and lifestyle brand ‘Power’. Headquartered in Canada, Power is known worldwide for its high-performance sport shoes and apparel. This pivotal shift is a strategic business decision, driven by the increasing popularity of athleisure and…
Filter Coffee Co. secures the PR and influencer marketing contract for Skinvest, triumphing in a rigorous multi-agency selection process. Skinvest, renowned for its blend of traditional Indian skincare practices and contemporary innovations tailored for Indian skin, entrusts Filter Coffee Co. with the task of crafting purpose-driven narratives. The aim is to position Skinvest as a…
Buckle up to be captivated as the thrilling movie “Resident Evil: Afterlife” gears up to mesmerize viewers with its heart-racing action, compelling storyline, and stellar cast on March 15th at 10:45 pm exclusively on &flix. Directed and written by the esteemed Paul W.S. Anderson, the film showcases a powerhouse ensemble featuring Milla Jovovich, Ali Larter, and Wentworth Miller. Set in a world…
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