Prime Video
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Prime Video Expands Entertainment Library in India with Moviesphere+ Add-On Subscription

ByTVW News India Bureau

Mumbai, India – December 4, 2025: Prime Video, India’s most loved entertainment destination, today announced the launch of Moviesphere+ as its newest add-on subscription. The addition marks another step in Prime Video’s ongoing efforts to provide Indian audiences with an expansive variety of global entertainment content under one platform. Moviesphere+, part of global content powerhouse…

IBM Elevates Aparna N. as Chief Talent, Leadership & Culture Officer to Drive Global Workforce Transformation
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IBM Elevates Aparna N. as Chief Talent, Leadership & Culture Officer to Drive Global Workforce Transformation

ByTVW News India Bureau

Bengaluru – 3rd December, 2025: In a significant leadership announcement, IBM has appointed Aparna N. as its new Chief Talent, Leadership & Culture Officer, marking a major milestone in her distinguished 22-year career with the global technology leader. The appointment reflects IBM’s continued focus on building a skills-first, innovation-driven workforce, and on deepening its culture…

Ministry of Tourism
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Ministry of Tourism and Mastercard Sign Two-Year MoU to Promote India as a Global Premium Travel Destination

ByTVW News India Bureau

New Delhi, India — 3rd, December, 2025: The Ministry of Tourism (MoT), Government of India, has entered into a two-year Memorandum of Understanding (MoU) with Mastercard to position India as a premium global tourism destination. The strategic collaboration aims to showcase India’s diverse cultural, spiritual, natural, and culinary experiences to both domestic and international audiences…

Eume
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Ishaan Khatter Joins EUME as Brand Ambassador: Redefining Modern Indian Lifestyle and Travel Fashion

ByTVW News India Bureau

EUME, a premium Indian travel and lifestyle brand, has officially announced actor Ishaan Khatter as its brand ambassador. The partnership marks a pivotal moment in EUME’s journey as it continues to strengthen its position at the intersection of style, comfort, and modern design. EUME x Ishaan Khatter: A Collaboration Rooted in Movement and Expression The…

Snitch
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How One Indian Fashion Brand Dominated Black Friday: The SNITCH Success Story

ByTVW News India Bureau

Black Friday, a shopping phenomenon once confined to Western markets, has rapidly made its way into India’s retail calendar. Over the last few years, Indian consumers have eagerly embraced this mega sale season, and brands across the country are capitalizing on the trend with creative campaigns and irresistible offers. Among these, one homegrown label stood…

Indias Longest Glass Skywalk at Kailasagiri Opens to Public
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Indias Longest Glass Skywalk at Kailasagiri Opens to Public

ByTVW News India Bureau

The Visakhapatnam Metropolitan Region Development Authority (VMRDA) has officially opened what is now India’s longest cantilever glass skywalk, atop Kailasagiri hilltop park, marking a major boost for tourism in the coastal city. The new walkway is already drawing attention from adventure seekers and travellers alike. The glass skywalk — built at a cost of ₹7…

DreamFolks
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India’s DreamFolks Services Limited expands global footprint with 60% acquisition of Dubai’s Easy to Travel

ByTVW News India Bureau

DreamFolks Services Limited — India’s largest travel and lifestyle experiences company — has acquired a 60.24% stake in Dubai-based Easy to Travel (ETT), a leading global airport-services distribution platform. The deal, valued at approximately ₹36 crore (US $4 million), marks a major step in DreamFolks’ global expansion strategy. The acquisition extends DreamFolks’ services beyond India,…

MRSI
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MRSI adopts ICC/ESOMAR 2025 code to raise India’s research standards

ByTVW News India Bureau

The Market Research Society of India announced it will adopt the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics 2025, a global framework governing ethical research and data practices, Thursday, [DATE.] The updated Code addresses rising use of artificial intelligence, synthetic datasets, and secondary data, while responding to the industry’s rapid…

Hyundai Motor India launches ‘December Delight’ campaign offering up to ₹1 lakh benefits
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Hyundai Motor India launches ‘December Delight’ campaign offering up to ₹1 lakh benefits

ByTVW News India Bureau

Hyundai Motor India Limited (HMIL) has announced the launch of its year-end customer initiative, the ‘December Delight’ campaign, offering exclusive benefits of up to ₹1,00,000 on select Hyundai models. The festive campaign celebrates customer loyalty while encouraging new buyers to begin the upcoming year with a Hyundai vehicle. Announcing the initiative, Tarun Garg, Whole-Time Director…

Frodoh executes CTV campaign for Pee Safe around World Toilet Day
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Frodoh executes CTV campaign for Pee Safe around World Toilet Day

ByTVW News India Bureau

Fast-growing AdTech company Frodoh has delivered a high-impact Connected TV (CTV) campaign for leading hygiene brand Pee Safe, strategically timed around World Toilet Day to highlight hygiene as a critical national priority. The campaign was activated on Wednesday, 19 November, and Sunday, 23 November, aligning with cultural relevance and peak weekend CTV viewership. Using Frodoh’s…