Parle Agro, India’s leading beverage giant, has set out to captivate consumers with vibrant Out-of-Home (OOH) campaigns for its popular brands – Frooti, Appy Fizz and Smoodh. Designed to grab attention during the scorching summer months, the campaigns aim to maximize brand impact, reach and consideration across all corners of the country. Each brand’s campaign has its…
Deluxe has recently named Pandi Alagu Raja Mahamuni as its new Head of People & Culture, as confirmed by Mahamuni on LinkedIn. Expressing his excitement about the appointment, Mahamuni stated, “I am thrilled to announce that I have started a new position as Head – People & Culture in Deluxe. I am excited to join…
Narwal has recently announced the elevation of Amit Sahoo to the position of Vice President, Global Head – HR, Strategy, and Business Operations. Amit, who previously served as Vice President, Global Head of Human Resources, has been an integral part of Narwal for over a year. Bringing with him a wealth of experience, Amit joined…
Bacardi India Private Limited, the world’s largest privately held spirits company, has announced the elevation of Sameeksha Uniyal to Regional Head of Brand for AMEA (Asia, Middle East & Africa) this April, aiming to enhance business growth in the region. Having steered the success of Bacardi India’s rum portfolio since 2016, Sameeksha previously held the…
BP Biddappa is set to join the HUL management committee as Executive Director of Human Resources and Chief People, Transformation, and Sustainability Officer for South Asia. Pending shareholder approval, he will also become a whole-time director on the HUL board. In his new role, Biddappa will oversee the people agenda for South Asia and spearhead…
Omnicom Media Group recently announced the appointment of Saurabh Kundra as its new Business Director (Investments), as revealed in a recent LinkedIn update. Prior to this role, Saurabh served as an Associate Director at AGL-Hakuhodo. Interestingly, this marks Saurabh’s second stint with Omnicom Media Group. Previously, he held positions as a Senior Executive and later…
With 455 deals amounting to USD 25.6 billion disclosed deal value, the first quarter of 2024 showcases a 24% rise in deal volume as compared to Q4 CY23 – marking a notable resurgence. This signals a shift from the declining trend observed throughout 2023, as per PwC India’s report ‘Deals at a glance’. The report…
Greenpanel ‘MDF Ka Doosra Naam’, L&K Saatchi & Saatchi, has crafted yet another quirky TVC for the brand. Leveraging Greenpanel’s principal partnership with Delhi Capitals in IPL, the TVC spotlights the superior water-resistant quality of Greenpanel HDWR. Maintaining the campaign’s signature tagline, “Greenpanel HDWR, MDF ka doosra naam,” the TVC takes viewers on a hilarious journey…
Savills India, an international real estate advisory firm, has announced a strategic leadership move with the appointment of Neha Bahl Gujral as the new Head of Marketing & Communications for the brand in India. Neha brings a wealth of experience and expertise in marketing, communications and brand building across diverse industries within the B2B and…
Wardwizard Innovations & Mobility Limited, a leading manufacturer of electric two-wheelers under the brand ‘Joy e-bike’ and three-wheelers under the brand ‘Joy e-rik’ in India, is pleased to announce the appointment of Akhtar Khatri as Director – Sales & Strategy (Domestic & International Sales). With an illustrious career spanning over 25 years, Mr. Khatri brings…
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